Media Alert

An overwhelming majority of US firms will be transacting on the Net in two years, drawn online by a host of compelling cross-organization process efficiencies. In a new Report in which more than 90% of firms described plans to buy and sell on the Internet, Forrester Research, Inc. (Nasdaq: FORR) predicts that US business-to-business eCommerce [...]

Online shopping in Europe is slowly taking off. While consumers are getting used to the idea of buying online, a new Technographics® Europe Report from Forrester Research B.V. (Nasdaq: FORR) finds that many are held back by a lack of experience, trust, and need. Retailers need to understand how differences in consumer attitudes toward the [...]

Forrester Research, Inc. (Nasdaq: FORR), a leading provider of research and analysis on the Internet and emerging technologies, today announced consolidated revenues of $27.7 million for the fourth quarter ended December 31, 1999, an increase of 51% from $18.3 million in the fourth quarter of 1998. Before one-time acquisition costs of approximately $694,000 incurred in [...]

Forrester Research, Inc. (Nasdaq: FORR) today announced that it has filed a registration statement with the Securities and Exchange Commission for a public offering of 2,840,000 split-adjusted shares of its common stock. Of the shares being offered, 200,000 split-adjusted shares will be offered by the Company. The remaining 2,640,000 split-adjusted shares will be offered by [...]

The race for portal dominance is over. While traffic continues to surge at AOL, Yahoo!, and MSN, the other broad-based portals — AltaVista, Excite, GO.com, Lycos, and Snap.com — are showing modest gains at best. With traffic fracturing into two camps — a few broad-based portals and thousands of vertical sites — a new battle [...]

Administaff, Inc. (NYSE: ASF), a leading professional employer organization (PEO), today announced an agreement with Forrester Research, Inc. (NASDAQ: FORR), a widely recognized source of research and analysis on the global Internet economy, to offer its line of electronic research products on Administaff’s new business-to-business eCommerce portal. The agreement will provide Administaff’s client companies access [...]

Changing investment habits will propel Europe’s online brokerage accounts to 14 million by 2004, up from 1.3 million accounts today. Germany will lead the way with its growing online population and aggressive online brokers. But as mainstream investors start to come online in 2002, brokerage firms will need to rethink their strategies. A new Report [...]

While online eMarketplaces will thrive as business-to-business venues, the mystique of their operating models will dissipate — resulting in an industry shakeout in 18 to 24 months in the US. According to a new Report from Forrester Research, Inc. (Nasdaq: FORR) these eMarketplaces must evolve from today’s isolated niche offerings to become highly interconnected one-stop [...]

Forrester Research, Inc. (Nasdaq: FORR) today announced that its board of directors has declared a two-for-one split of its common stock in the form of a 100-percent stock dividend, which is expected to be paid on or about February 7, 2000, to shareholders of record on January 31, 2000. Forrester also announced that it is [...]

The National Retail Federation (NRF), the world’s largest retail trade association, Forrester Research, Inc. (Nasdaq: FORR), and Greenfield Online today announced plans to create an index of online retail trends. The National Retail Federation/Forrester Online Retail Index will aggregate online sales data by product category and dollar value from monthly surveys of 5,000 online shoppers. [...]

Forrester Research, Inc. (Nasdaq: FORR) today announced the hiring of Henry H. Harteveldt as a senior analyst to lead the company’s Technographics® Travel research group. Harteveldt joins Forrester from GetThere.com, a leading provider of Web-based business-to-business eCommerce procurement services, where he was the director of marketing. Harteveldt brings nearly 20 years’ experience in the travel [...]

Be Free, Inc. (NASDAQ: BFRE), the leader of performance marketing, today announced a major partnership with Forrester Research, Inc. (NASDAQ: FORR), the premier source of research and analysis on the global Internet economy. Under the agreement, Forrester Research will use Be Free’s performance marketing services and technology to build and manage an affiliate network. The [...]

Executives from the leading eCommerce firms joined Forrester Research, Inc. (Nasdaq: FORR) for an industry summit on the future of eCommerce ratings. The goal of the summit, held last week at Forrester’s corporate headquarters, was to discuss the utility of rating systems as both a tool for consumers and a benchmarking method for commerce site [...]

Bad technology, poor economics, and incumbent stonewalling will prevent unbundling’s success. With all the hype in Europe around local loop unbundling, users have been forgotten and the benefits will be too little, too late, Forrester Research predicts. A new Report from Forrester Research B.V. (Nasdaq: FORR) outlines how firms must look instead to technologies like [...]

Due to a combination of new bookers and the increasing amounts consumers are spending, the online travel market continues to boom. However, according to a new Technographics® Report from Forrester Research, Inc. (Nasdaq: FORR), travel sites face the same challenges that online retailers struggle with — most consumers are not loyal. Web travelers rely upon [...]

Compared with travel, finance, and even the steel industry, healthcare eCommerce is a late bloomer. Despite this slow start, a new Report from Forrester Research, Inc. (Nasdaq: FORR) estimates that the healthcare industry will reach $370 billion in online transactions by 2004. The Web will become the foundation for a new healthcare industry infrastructure that [...]

Online consumers expect customer service to involve much more than post-purchase problem solving. According to a new Technographics® Report from Forrester Research, Inc. (Nasdaq: FORR), Web shoppers seek and expect customer service at each step of the transaction process. Exceptional service actually increases online buyers’ total satisfaction, which encourages repeat visits and word-of-mouth recommendations. “Retailers [...]

Organizing for eCommerce is not a tactical decision — how a company organizes its Net efforts has strategic implications. A recent Report from Forrester Research, Inc. (Nasdaq: FORR) found that most firms are still struggling to find the optimal organization for their eCommerce efforts. To succeed, companies need to reshape their organizations along one of [...]

According to a new Report from Forrester Research, Inc. (Nasdaq: FORR), today’s shallow valuation of Web site success fails to provide the insight needed to steer online efforts. To accurately quantify success, sites must examine visitor profiles and online behavior, instead of the number of page views. Leaders will extend this analysis to other channels, [...]