Media Coverage

Financial Times: VP, Principal Analyst J.P. Gownder discusses Microsoft’s official launch of its generative AI assistant Copilot and how organizations’ investment in the tool will be justified if employees save as little as two hours a month in productivity. Read the full article here. Read more from J.P. here.

CNN Business: A profile of OpenAI CEO Sam Altman features insights from Senior Analyst Rowan Curran about the importance of ensuring that training data, particularly for large AI models, has minimal bias. Read the full article here. Read more about Rowan here.

The Wall Street Journal: An article about a growing disconnect between CEOs and CMOs cites Forrester’s research, including how 97% of CEOs think their companies meet customers’ needs, yet only 75% of CMOs agree.  Read the full article here.

Reuters: An article about the Biden administration’s new executive order for ensuring safe and trustworthy AI cites Forrester research that AI systems might replace as many as 2.4 million U.S. jobs by 2030. Read the full article here.

Reuters: VP, Principal Analyst Brendan Witcher offers perspective on Amazon’s playbook for ensuring consumers have happy holidays this year — discounts, same-day delivery, and AI.  Read the full article here. Read more from Brendan here.

Reuters: In a story about Intel’s Q4 earnings, VP, Research Director Glenn O’Donnell highlights the company’s advancements in gaining new customers compared to TSMC, the world’s largest chipmaker. Read the full article here. Read more from Glenn here.

CNN Business: An article about Apple TV+ once again raising its prices features insights from VP, Research Director Mike Proulx who describes how streaming services will face challenges in retaining and growing their user bases amid price hikes and content cost-cutting measures.  Read the full article here. Read more from Mike here.

The New York Times: VP, Research Director Mike Proulx is interviewed about Netflix’s latest earnings, and why raising prices for streaming services may not be a sustainable means to retain consumers. Read the full article here. Read more from Mike here.

CNN Business: VP, Research Director Charlie Dai discusses technology company Baidu’s forays into generative AI and how this development may reflect China’s “GPT-4 moment.” Read the whole article here. Read more from Charlie here.

Marketplace: VP, Principal Analyst Sucharita Kodali addresses pros and cons of retailers rolling out holiday deals in October. Listen to the whole interview here. Read more from Sucharita here.

CNN Business: VP, Principal Analyst Thomas Husson offers perspective about Google’s latest generation Pixel 8 smartphone hardware in an interview. Read the full article here. Read more from Thomas here.

Le Figaro: Thomas Husson speaks about Google’s latest generation Pixel 8 smartphone hardware in an interview. Read the full article here. Read more from Thomas here.

The Wall Street Journal: Principal Analyst Ellen Carney discusses how insurance providers’ offering financial protection against AI models that fail could present a big opportunity for insurers over the next decade. Read the full article here. Read more from Ellen here.

Marketplace: Principal Analyst Audrey Chee-Read explains how consumers will likely experience more pause and hesitancy with it comes to buying, especially with student loan payments about to resume. Listen to the full interview here. Read more from Audrey here.

The New York Times: VP, Principal Analyst Sucharita Kodali offers perspective on how an FTC-filed antitrust lawsuit against Amazon will impact CEO Andy Jassy. Read the full article here. Read more from Sucharita here.

Forbes: In an interview, VP, Principal Analyst Michele Goetz outlines reasons why companies are investing in generative AI consulting. She adds genAI increases customer satisfaction and improves net promoter scores. Read the full article here. Read more from Michele here.

The Economic Times: VP, Principal Analyst David Truog shares insights about tech companies attempting to take AI image generators mainstream. Read the full article here. Read more about David here.

Associated Press: VP, Principal Analyst David Truog addresses how tech companies are competing to take text-to-image generators mainstream by integrating them into Adobe Photoshop and other familiar tools. Read the full article here. Read more from David here.

Forbes: An article about CrowdStrike’s recent acquisition announcements at Fal.Con 2023 includes insights from Principal Analyst Allie Mellen about how extended detection and response (XDR) reflects “the path forward” for endpoint detection and response (EDR) customers. Read the full article here. Read more from Allie here.