Press Release

CAMBRIDGE, Mass., October 24, 2023 — According to Forrester’s (Nasdaq: FORR) 2024 predictions, released today, 60% of generative AI skeptics will use and value the emerging technology in 2024, whether they realize it or not. Consumers who are genAI skeptics will embrace the technology for tasks that enhance creativity and productivity, including seeking support from conversational [...]

Designed to answer open-ended questions, Izola synthesizes Forrester’s research to enable clients to move faster on their top initiatives  CAMBRIDGE, Mass., October 18, 2023 — Forrester (Nasdaq: FORR) today announced Izola, a new generative AI tool that allows users to query Forrester’s wealth of research and get a clear, synthesized answer via a simple chat interface. [...]

CAMBRIDGE, Mass., October 12, 2023 — Forrester Research, Inc. (Nasdaq: FORR) will broadcast its third-quarter earnings conference call at 4:30 p.m. ET on October 26, 2023.  The call will be available at Forrester.com. Investors who wish to hear the call should log on at least 15 minutes prior to the broadcast. Participants may pre-register for [...]

The event will help security and risk leaders assess the risks and rewards of emerging technologies like generative AI to build and maintain trust with key stakeholders CAMBRIDGE, Mass., October 5, 2023 — Forrester (Nasdaq: FORR) today announced the full conference agenda for Security & Risk 2023, being held in Washington, D.C., and digitally, November 14–15, 2023. With emerging [...]

Nearly 90% of global business buyers indicate that their purchase process was stalled in 2023 CAMBRIDGE, Mass., October 3, 2023 — According to Forrester’s (Nasdaq: FORR) The State Of Business Buying, 2023 report, buyers across the globe are overwhelmingly price-sensitive as they navigate macroeconomic headwinds: At least a third of B2B business buyers in North America [...]

The event will empower technology leaders to deliver successful outcomes for their customers, employees, and business using emerging technologies such as generative AI SYDNEY, September 28, 2023 — Forrester (Nasdaq: FORR) today announced the full conference agenda for Technology & Innovation APAC, being held in Sydney, Australia, and digitally, October 31–November 1, 2023. To succeed in today’s volatile business [...]

Maybank reclaims the top spot due to its focus on delivering positive customer emotions that engender loyalty SINGAPORE, September 27, 2023 — Forrester’s (Nasdaq: FORR) 2023 Malaysia Banking Customer Experience Index (CX Index™) reveals that banks in Malaysia have been steadily improving their CX quality over the past two years. This year’s top brand, Maybank, saw an improvement [...]

Award winners will share their journeys about how they tackled their most pressing challenges to accelerate business growth  LONDON, UK, September 21, 2023 — Forrester (Nasdaq: FORR) will recognise Keysight Technologies, as this year’s Return On Integration Honours winner at its B2B Summit EMEA, held October 9-11, 2023, in London, UK, and digitally. Keysight Technologies [...]

Dr. Reddy’s Laboratories and Union Bank of the Philippines recognized for building their technology strategies around customers to fuel business growth SINGAPORE, September 21, 2023 — Forrester (Nasdaq: FORR) today announced that Dr. Reddy’s Laboratories and Union Bank of the Philippines are the winners of its Technology Strategy Impact and Enterprise Architecture Awards for Asia Pacific, respectively. [...]

The in-person and digital event will equip technology leaders in the region with the latest research and insights to fuel business growth using emerging technologies like generative AI  LONDON, 18 September, 2023 — Forrester (Nasdaq: FORR) today announced the full conference agenda for Technology & Innovation EMEA, held in London and digitally 12–13 October 2023. As technology finds [...]

The event will showcase new research and best practices to help B2B marketing, sales, and product leaders achieve growth in a competitive environment  LONDON, 18 September 2023 — Forrester (Nasdaq: FORR) today announced the full conference agenda for its B2B Summit EMEA event, held in London and digitally from 9–11 October 2023. Given the current economic volatility, B2B leaders [...]

Citibank reclaims the top spot due to its laser focus on delivering emotionally positive experiences  SINGAPORE, September 13, 2023 — Forrester’s (Nasdaq: FORR) 2023 Singapore Banking Customer Experience Index (CX Index™) reveals an overall decline in CX quality amongst multichannel banks, resulting in mixed results and a reshuffle of the rankings. According to this year’s CX Index rankings, [...]

Enterprise AI initiatives will boost IT organizations’ productivity and creative problem-solving by 50% in the year ahead AUSTIN, Texas, and CAMBRIDGE, Mass., September 8, 2023 — According to Forrester’s (Nasdaq: FORR) 2024 Tech Leadership Predictions, which will be unveiled at Technology & Innovation North America next week, 87% of US enterprise technology leaders anticipate increasing [...]

Attendees will hear from Forrester’s Return on Integration Honors and Programs of the Year Award winners on how they tackled their most pressing challenges to drive growth   SINGAPORE, September 6, 2022 — Forrester (Nasdaq: FORR) will recognize UiPath, a leading enterprise automation software company, as this year’s Return on Integration Honors winner at its B2B Summit APAC, held [...]

The event will share actionable insights to help B2B marketing leaders in Asia Pacific (APAC) align their revenue engine to accelerate growth and drive customer retention  SINGAPORE, August 25, 2023 — Forrester (Nasdaq: FORR) today announced the full conference agenda for its B2B Summit APAC event, being held in Singapore and digitally on 19–20 September 2023. The premier event [...]

İşbank and Schneider Electric recognised for building their technology strategies around customers to fuel business growth  LONDON, August 22, 2023 — Forrester (Nasdaq: FORR) today announced that İşbank and Schneider Electric are the winners of its Technology Strategy Impact and Enterprise Architecture Awards for Europe, the Middle East, and Africa (EMEA), respectively. These awards, which will be presented [...]

Falabella and U.S. Bank recognized for building their technology strategies around customers to fuel business growth  CAMBRIDGE, Mass., August 9, 2023 — Forrester (Nasdaq: FORR) today announced that Falabella and U.S. Bank are the winners of its Technology Strategy Impact and Enterprise Architecture Awards for the Americas, respectively. These awards, which will be presented at Technology & [...]

The event will offer research and best practices to help leaders navigate generative AI’s challenges and build insights-driven strategies that fuel business growth. CAMBRIDGE, Mass., August 2, 2023 — Forrester (Nasdaq: FORR) today announced the full conference agenda for Data Strategy & Insights 2023, being held in Austin, Texas, and digitally, September 13–14, 2023. As generative AI rapidly permeates [...]

Eighty-four percent of US technology leaders expect a budget increase in 2024; AI will snag the biggest increase CAMBRIDGE, Mass., August 1, 2023 — According to Forrester’s (Nasdaq: FORR) 2024 Planning Guides, more realistic budget expectations will serve leaders well as they enter 2024, but now is not the time to hunker down, as stakeholder expectations for [...]