Innovative pricing and distribution models are changing how businesses make money and how consumers expect to pay. Consumers used to pay for ownership (e.g. buying a CD). Now, they increasingly pay for access (e.g., streaming an album on Spotify).
The result? More firms are allowing people to experience their products and services without lock-in. These models make consumers more willing to take a chance on a new brand … and more willing to drop a brand that doesn’t wow them.
In this complimentary webinar VP and Principal Analysts’ Sucharita Kodali and Joe Stanhope will explain:
The role of digital innovation in the future of B2C buying.
How new pricing and distribution models are changing consumers’ expectations for B2C brand offerings.
Why customer retention will become even more critical as firms adopt revenue models where only a prolonged series of recurring payments can earn real upside.
Complete the form to register for this complimentary webinar
Date and time:
Thursday, October 8
1:00 p.m. ET
10:00 a.m. PT
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