CIOs And The Future Of IT

A road map for escaping back-office gravity

When front and back-end technologies aren’t well-integrated, customers can tell – the digital experience doesn’t quite deliver to their expectations.

The solution is to integrate. Not just technology, but in leadership as well. Traditionally, CIOs have managed back-office tech and allowed business peers to run separate customer-facing systems and programs. But for businesses to thrive, this misalignment needs to change.

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In an article for the MIT Sloan Management Review, Forrester CEO George Colony outlines a road map for CIOs to drive their company’s digital strategy and to become overseers for all business technology.

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