Embrace Customer Obsession In Europe To Ensure Successful Public Service

How To Accelerate Your Digital Future to Deliver Exceptional Government Customer Experience.

As governments in Europe deal with the pandemic and recession, the need for digital transformation and exceptional government customer experience (CX) has never been greater. Your customers have rising expectations of digital experiences from the brands they interact with, and they expect the same — or more — from public services provided by their government and its respective agencies.

But true transformation must be led by customer obsession. It will require government leaders to drive changes in culture, habits, operating models, and priorities to get the most out of their teams. This is easier said than done, but once achieved it can unlock massive value.

Download Forrester’s guide to understand how you can adopt a customer-obsessed operating model that will help you accelerate your digital future for a successful public service.