Impact of Coronavirus on Asian Retail Market

Forrester APAC Complimentary Webinar

The retail sector is going through dramatic change, they are no longer expected to just sell products, but also deliver experiences. Customer’s shopping experiences is an unsaid service that highly impacts the sales value of any organization. Amongst all this change, the current pandemic situation we are experiencing is impacting the way retail markets will behave, now and in future across the globe.

Forrester studied offline and online consumer shopping patterns and forecasted sales basis the impact of COVID-19 on the Asian Retail Market and the various factors regulating business.  Forrester’s Senior Analyst Xiaofeng Wang and Senior Forecast Analyst Satish Meena discuss the key market trends and opportunities for retailers in this complimentary on-demand webinar.

Key takeaways:

  • Impact of COVID – 19 on retail sales, and how retailers are responding to the changing environment
  • Transformations in digital marketing and technology infrastructure spending
  • Key learning from how various brands and retailers are responding to COVID – 19.

 

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Featured Speakers

Satish Meena

Senior Forecast Analyst, Forrester

Xiaofeng Wang

Senior Analyst, Forrester