Marketing Leaders Round Table: A System Integrator’s Perspective

Forrester SiriusDecisions Virtual Round Table

Forrester predicts 2020 will be a year of uncertainty and tumultuous transformation for many companies and industries. From this uncertainty comes a unique window of opportunity for CMOs and marketing leaders.

In this on-demand virtual round table Forrester SiriusDecisions Principal Analyst Paul Dolan and industry thought leaders discuss how marketing leaders can prepare their organizations for a future that is increasingly unpredictable.

Key takeaways:

  • How business and marketing priorities have changed, and strategies to be adopted.
  • How to collaborate with sales, customer and product to reduce impact on revenue engine.
  • Strategies to motivate teams and boost morale.
  • Long term impact on business outlook.

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Featured Speakers

Paul Dolan

Principal Analyst, Marketing Operations, APAC, Forrester

Sumit Virmani

Chief Marketing Officer, Infosys

Veda Iyer

Global CMO and Head Sales - APAC, Mphasis