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Learn more about the forces reshaping marketing and how marketing organizations can chart a successful course. Download our complimentary guide to discover:
- What drives today’s consumers — and how brands can best fulfill their expectations.
- How successful CMOs will broaden their mandate to drive customer obsession throughout the organization.
- The rise of values-based spending — and the opportunities and risks for brands vying for that spend.
- The pivotal role of creativity in bringing brand promise to life.