In A Chaotic Marketing World, Focus On The Basics

A Complimentary Forrester SiriusDecisions Webinar

B2B buying habits are changing rapidly, but the fundamental process of making a buying decision has not changed. While many are rushing to chase the newest trend, successful marketers know that a focus on fundamentals is the key to driving sustained and consistent growth.

During this complimentary webinar, principal analyst Jennifer Rouse will guide you on the path to:

Refocus on the needs of your audience.
Understand the buying decision process.
Align programs and content to drive effective decision-making.

Complete the form to watch this on-demand webinar

Duration:
45 minutes

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Featuring

Jennifer Rouse

Principal Analyst, Forrester