Webinars:
Enhance and Prove The Value Of Your Customer Experience Strategy

Depending on your needs, select the relevant option below, or scroll down to find out more about the two upcoming complimentary webinars. Choose to attend one or more.

If you want to know how to make the case for the CX function within your organisation and find out what current priorities CX leaders have, then the following webinar is for you:

How To Establish And Grow Your Customer Experience Function In EMEA

If you want to know more about the ideal CX measurement programme, and how to deal with Privacy and Ethics challenges when it comes to gathering and using data, then the following webinar is for you:

How To Measure Customer Experience Effectively Without Violating Privacy Laws


How To Establish And Grow Your Customer Experience Function In EMEA

A complimentary Forrester webinar

Date: Tuesday 23 March, 2021
Time: 9:00 GMT / 10:00 CET
Duration: 45 minutes (including 15 mns Q&A)

We know that customer experience (CX) transformation efforts bring benefits such as increased customer retention, higher cross-sell and upsell potential, decreased cost to serve customers, and improved risk mitigation. But how do you successfully rally your organisation around the customer? How do you establish and grow a Customer Experience function to facilitate development of the company-wide CX vision and strategy, and adoption of CX discipline?

Join our CX expert, Joana de Quintanilha, to learn more about:

  • How to make the case for CX, including the impact of the pandemic on the urgency for CX transformation.
  • The key priorities of CX teams in EMEA.
  • How to prove the value of the CX function to gain credibility and scale.

Joana will be joined by Vikram Krishna, Executive VP- Group Head of Marketing and CX at Emirates NBD, to learn how Emirates NBD established, funded, and scaled their CX function.

Customer Experience Prove Value ROI

How To Measure Customer Experience Effectively Without Violating Privacy Laws

A complimentary Forrester webinar

Date: Thursday 25 March, 2021
Time: 13:00 GMT / 14:00 CET
Duration: 45 minutes (including 15 mns Q&A)

Customer Experience (CX) leaders who collect, analyse and share metrics about their customers’ experiences, must be hyperaware of rising privacy demands of regulators and customers, especially in Europe. As these CX leaders evolve their CX measurement programmes to become more predictive, they must reduce the risk of violating privacy laws and expectations. CX measurement expert, Maxie Schmidt, and privacy expert, Enza Iannopollo, will share their insights on how to balance the need for advancing CX measurement practices within stricter privacy regulations.

Learn how to:

  • Create a mature and ideal CX measurement programme that drives business results.
  • Measure CX safely within privacy regulations.
  • Integrate ethics in your CX measurement programme.
Customer Experience Measurement

Join Us Live!

Whether you want to attend one or both complimentary webinars, use the below link to confirm your attendance.

Unable to attend? You can still complete the form at the link below to receive the on-demand version post-event.