The new rules of marketing

A complimentary Forrester on-demand online event

The B2B shift is on. 43% of B2B buyers say they would switch suppliers for a better price. 85% of tech buyers expect to consume at least three pieces of content prior to contacting sales. 80% seek a referral from their network. 56% of buyers expect to make work purchases online in 2017. And B2B customers act more and more like B2B ““consumers” with increasing expectations for personalized experiences.

In many ways, it’s a B2C world now

This dynamic has been building for a while — and is now at a time and place where marketers are moving from talking a good game to taking action. But those actions — delivering personalized experiences, winning hearts and minds moment-by-moment, telling stories where the customer is the protagonist — are new to B2B marketing teams and will require a different mindset and different muscles.

In this on-demand session, Forrester CMO Victor Milligan discusses the new rules of marketing with top analysts — Carl Doty, Jim Nail, and Steven Casey. Join us to learn how you can prepare for your next marketing transformation to meet the rising expectations of your B2B consumer.

Hosted by:

Victor Milligan
Chief Marketing Officer
Forrester

Carl Doty
VP, Group Director
Forrester

Steven Casey
Principal Analyst
Forrester

Jim Nail
Principal Analyst
Forrester

Complimentary on-demand webinar

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