Consumer energy in 2021, B2B paid media budgets, security and developers

 
 
 
 
 
 
Forrester Logo   Newsletter
Jan 20 2021
 
 
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Consumers Ride A Rising Tide Of Consumer Energy Into 2021
 
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Consumers Ride A Rising Tide Of Consumer Energy Into 2021  
Consumer energy is rising once again. Our latest findings show that, over the past three months, consumer energy has grown along every key emotional dimension.
 
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The 10 Best Ways To Spend Your B2B Paid Media Budget In 2021  
The 10 Best Ways To Spend Your B2B Paid Media Budget In 2021
As paid media spending rebounds, these strategies can help you amplify the impact of that spending.
 
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It’s Likely You Already Have Low-Code Developers — Get Them Into Your Security Neighborhood  
Get Low-Code Developers Into Your Security Neighborhood
Security professionals must work to integrate security into the developer experience and make it easier-for developers- to get secure products into customers' hands.
 
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How To Build Your Customer Obsession Strategy  
Can Your Sales Rep Be Influenced By Commission?
Compensation is important — but it isn't always the primary sales motivator. Evaluate these three factors to determine the true impact of commission.
 
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Tech Trends To Watch In 2021
 
Jan 7 2021
 
Forrester analysts provide their predictions for IoT, AI, blockchain, and cloud in this special edition of What It Means.
 
 
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Capturing The ROI Of CX  
Capturing The ROI Of CX
Build a persuasive CX business case with our complimentary step-by-step guide and ROI calculator.
 
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Forrester Predictions Roundup: Explore The Trends That Will Define 2021
 
Dec 31 2020
 
As you prepare your plans for the new year, Forrester analysts review their top predictions for IT, marketing, sales, and CX professionals in this special episode of What It Means.
 
 
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