How B2B CMOs Can Respond To Their CEOs’ Need For Certainty, Take Security To The Zero Trust Edge, And More

 
 
 
 
 
 
Forrester Logo   Newsletter
March 3 2021
 
 
Insights at work
 
 
Predictions 2021 For EX Leaders — Webinar Replay
 
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EX and HR leaders will continue to face big challenges in 2021. Increasingly, those challenges will require you to embrace technology more deeply, and in new ways, to deliver better employee outcomes. How will you respond?
 
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How B2B CMOs Can Respond To Their CEOs' Need For Certainty  
How B2B CMOs Can Respond To Their CEOs' Need For Certainty
Now more than ever, B2B marketing leaders need a clear strategic vision that drives their companies' growth agenda. Learn how to create an actionable marketing strategy — and join us at B2B Summit North America to dive even deeper.
 
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Take Security To The Zero Trust Edge  
Take Security To The Zero Trust Edge
Senior Analyst David Holmes introduces Forrester’s new model for security and networking services.
 
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Why Citi’s $500M Mistake Is Really A Design Debt Interest Payment  
Why Citi’s $500M Mistake Is Really A Design Debt Interest Payment
Bad user interface design cost Citi $500M in a painful example of how poor UX affects business results. It’s rarely as dramatic as a single $500M incident — at most companies, poor UX causes a steady drumbeat of avoidable mistakes that cost time and money.
 
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The State Of Consumer Trust
 
Feb 18 2021
 
Is consumer trust disappearing? Join Senior Analyst Anjali Lai to explore why trust isn’t going away. Instead, it’s being earned in new ways and directed toward new entities.
 
 
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B2B Summit North America  
B2B Summit North America
Join us for the year's premier event for B2B marketing, sales, and product leaders. Discover research-based insights to define your vision, and get actionable guidance to fuel success.
 
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PODCAST
 
The Future Of B2B Sales: More Personalized And Process-Driven
 
Feb 11 2021
 
COVID-19 accelerated changes that were already underway in B2B sales — and Vice President and Group Director Phil Harrell says there’s no turning back. On this week’s What It Means, he explains how sales organizations can position themselves for success in a permanently altered landscape.
 
 
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