Read Forrester’s 2021 predictions for CMOs, CIOs, and more.

 
 
 
 
 
 
Forrester Logo   Newsletter
OCT 28 2020
 
 
Insights at work
 
 
Predictions 2021: Acclerating Out Of The Crisis
 
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Predictions 2021: Accelerating Out Of The Crisis  
In 2020, companies overcame challenges by employing technical agility and deep customer understanding. That spirit will define 2021. Download our guide to 2021’s critical business and technology trends.
 
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Predictions 2021: Winning CIOs Get Future Fit  
Predictions 2021: Winning CIOs Get Future Fit
In 2021, we predict CIOs will act more locally when it comes to tech selection, and be more willing to adapt to develop better employee experiences. Read more in our CIO predictions.
 
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Predictions 2021: Strong CMOs Will Own Their Companies' Regrowth  
Predictions 2021: Strong CMOs Will Own Their Companies' Regrowth
In 2021, we expect to see an obvious separation of CMOs who recognize that 2020 launched a new chapter for the way commerce works and those content to run marketing as usual. Find out more in our CMO predictions.
 
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Predictions 2021: Cloud Computing Powers Pandemic Recovery  
Predictions 2021: Cloud Computing Powers Pandemic Recovery
In 2021, cloud will help firms adapt to the “new, unstable normal" ahead. Find out how in our 2021 predictions.
 
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PODCAST
 
The Best Of EX In 2020
 
OCT 22 2020
 
Employee experience leaders were challenged like never before in 2020. In this episode, Forrester analysts provide examples of organizations that have successfully adapted their EX programs this year.
 
 
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The Future Of B2C Business Models  
The Future Of B2C Business Models
Discover how innovative pricing and distribution models are changing consumers’ expectations of B2C brands, and why customer retention is becoming even more critical. Register now for this complimentary webinar featuring VP and Principal Analysts Sucharita Kodali and Joe Stanhope.
 
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PODCAST
 
Autonomous Finance: It’s A Matter Of Trust
 
OCT 15 2020
 
With many business functions being automated, what makes financial services different? In this episode, analyst Peter Wannemacher explores the issues of trust involved with autonomous finance.
 
 
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