The Future Of B2C Buying, The Case Against Uber’s Former Security Chief, And More

 
 
 
 
 
 
Forrester Logo   Newsletter
Sept 16 2020
 
 
Insights at work
 
 
Consumer Buying Enters A New Era
 
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Consumer Buying Enters A New Era  
B2C companies are entering the most frenzied phase of innovation they've ever experienced, and there's no sign the pressure will let up. Explore our guide to the future of B2C buying, and learn what consumer-facing firms must do to adapt and succeed.
 
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Customer Obsession And The CEO  
Customer Obsession And The CEO
Achieving customer obsession is a complex, all-in effort that's more of a cause than a program. It flows directly from the heart of an organization. It’s about how you behave and what you value.
 
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It's Never The Data Breach — It's Always The Cover-Up  
It's Never The Data Breach — It's Always The Cover-Up
What can chief information security leaders learn from the case against Uber's former chief security officer? Forrester security analysts weigh in.
 
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Improve Sales Force Productivity  
Improve Sales Force Productivity
Identify efficiency roadblocks for your sales reps, and start paving the way to better results. Learn how Forrester's Sales Activity Study can help.
 
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How The COVID-19 Pandemic Accelerated B2C Buying Trends
 
SEPT 3 2020
 
A confluence of forces is accelerating change in B2C buying this year. In this episode of What It Means, VPs Sucharita Kodali and Mary Pilecki discuss the near- and long-term impacts.
 
 
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What You Can Do Now To Create A Better Customer Experience  
What You Can Do Now To Create A Better Customer Experience
Watch this webinar to understand how evolving B2B buying habits are changing postsale expectations, and review five actions from high-performing organizations for improved customer engagement.
 
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PODCAST
 
How To Successfully Pivot To Virtual Events
 
SEPT 10 2020
 
The pandemic has forced companies (including Forrester) to take planned in-person events virtual. What’s needed to make virtual events a success, and are they here to stay? Vice President and Global Head of Events Lisa Riley and Principal Analyst Jessie Johnson weigh in on this week’s What It Means.
 
 
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