Planning Assumptions 2021:
B2B Chief Marketing Officers

Mastering A Changing Environment

Thriving in an unpredictable and continuously shifting B2B climate requires agility and resilience. Marketing leaders must be agents of change — not advocates for a comfortable status quo.

Our 2021 Planning Assumptions guide for B2B chief marketing officers uncovers the forces that will shape your priorities and recommends concrete actions to come out ahead. Discover:

  • Why proactively challenging assumptions and reviewing risks is key to strengthening organizational resilience.
  • How to adapt marketing campaigns to endure market volatility and shrinking budgets.
  • Why balancing customer value and organizational value metrics is critical to long-term success.

As we head into an uncertain next normal, learn how to navigate change and create opportunities for your company.

Language: English | Français | Deutsch

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Get The Guide

Dive deeper into the fast-changing and complex landscape facing B2B CMOs and marketing leaders. Watch our North America Planning Assumptions webinar on demand, or register for our 2021 planning webinar for European B2B marketing leaders on Tuesday, October 20th.