Planning Assumptions 2021:
B2B Chief Marketing Officers
Mastering A Changing Environment
Thriving in an unpredictable and continuously shifting B2B climate requires agility and resilience. Marketing leaders must be agents of change — not advocates for a comfortable status quo.
Our 2021 Planning Assumptions guide for B2B chief marketing officers uncovers the forces that will shape your priorities and recommends concrete actions to come out ahead. Discover:
- Why proactively challenging assumptions and reviewing risks is key to strengthening organizational resilience.
- How to adapt marketing campaigns to endure market volatility and shrinking budgets.
- Why balancing customer value and organizational value metrics is critical to long-term success.
As we head into an uncertain next normal, learn how to navigate change and create opportunities for your company.