Planning Assumptions 2021:
B2B Chief Marketing Officers

Mastering A Changing Environment

Thriving in an unpredictable and continuously shifting B2B climate requires agility and resilience. Marketing leaders must be agents of change — not advocates for a comfortable status quo.

Our 2021 Planning Assumptions guide for B2B chief marketing officers uncovers the forces that will shape your priorities and recommends concrete actions to come out ahead. Discover:

  • Why proactively challenging assumptions and reviewing risks is key to strengthening organizational resilience.
  • How to adapt marketing campaigns to endure market volatility and shrinking budgets.
  • Why balancing customer value and organizational value metrics is critical to long-term success.

As we head into an uncertain next normal, learn how to navigate change and create opportunities for your company.

Language: English | Français | Deutsch

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Get The Guide

Dive deeper into the fast-changing and complex landscape facing B2B CMOs and marketing leaders. Watch our North America Planning Assumptions webinar on demand.