As B2B marketing leaders look toward the upcoming fiscal year, planning carries the additional burden of anticipating the unknown. It’s not enough to rely on simple adjustments to the previous year’s plan. To succeed in this climate, CMOs must be agents of change.
Join us for a complimentary webinar to delve into five trends that will influence the priorities of B2B CMOs and marketing leaders in 2021. Vice President and Research Director Jennifer Ross and Principal Analyst Adele Sweetwood will discuss these trends and the importance of introducing proven best-practice processes that can be quickly adjusted to create alignment between revenue-engine functions and meet the changing needs of the business.