B2B Chief Sales Officers: 2021 Planning Assumptions

A Complimentary Forrester Webinar

The pandemic and economic downturn have tested sales leaders and organizations like never before. Even as the timeline to recovery remains uncertain, sales leaders must shift from adapting to the “new normal” to proactively planning for their “next normal.”

In this complimentary webinar, Vice President and Research Director Mike Pregler will highlight the trends that will shape sales executives’ priorities in the coming year and reveal actions sales leaders can take to put themselves and their organizations on stronger footing. From harnessing data and technology to better serve buyers to ensuring the sales organization is structured to efficiently capture opportunities, get guidance to thrive in this new landscape.

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45 minutes