Planning Assumptions 2021:
Succeeding in an unpredictable business environment requires extraordinary agility. As a marketing operations leader, you play a pivotal role in enabling the quick action and data-driven decision-making that delivers results for your firm.
Download our 2021 Planning Assumptions guide to explore the trends that will shape B2B marketing operations leaders’ priorities and learn how to gain a competitive edge. Find actionable guidance for:
- Building a stable infrastructure that enables an adaptive work environment.
- Optimizing processes to drive efficiencies while maintaining strong customer experience.
- Using data and insights to develop an agile, iterative planning process.