Demystify Marketing Planning

A Complimentary Forrester Webinar

It’s planning season — and preparing for a new fiscal year has perhaps never been so challenging. Join us as we share approaches and advice for taking the pain out of annual marketing planning. We’ll outline the essential steps of Forrester’s Marketing Plan-on-a-Page template and demonstrate how it can be applied to different organizational operating environments.


This webinar will help you:

  • Identify the six essential steps of best-in-class marketing planning.
  • Learn how different marketing teams participate in the planning process.
  • Understand three typical scenarios in which marketers should adapt their approach to the unique demands of their environment.

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45 minutes