Planning Assumptions 2021:
Marketing Operations

Enable Hyperagility

Succeeding in an unpredictable business environment requires extraordinary agility. As a marketing operations leader, you play a pivotal role in enabling the quick action and data-driven decision-making that delivers results for your firm.

Download our 2021 Planning Assumptions guide to explore the trends that will shape B2B marketing operations leaders’ priorities and learn how to gain a competitive edge. Find actionable guidance for:

  • Building a stable infrastructure that enables an adaptive work environment.
  • Optimizing processes to drive efficiencies while maintaining strong customer experience.
  • Using data and insights to develop an agile, iterative planning process.


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Get The Guide

Dive deeper into the fast-changing and complex landscape facing B2B CMOs and marketing leaders. Watch our North America Planning Assumptions webinar on demand, or register for our virtual B2B Summit North America event from May 3rd-6th.