New Tech Methodology

Executive Summary

The Forrester New Tech is designed to help our clients understand an emerging technology landscape, identify the vendors that align with their emerging technology objectives, and assess the relative risk of doing business with typically earlier-stage tech vendors in a given segment.

Why Forrester Writes New Tech Reports

A New Tech report highlights the value proposition, trends, vendor segments, and individual vendors operating in a relatively new marketplace. A New Tech helps Forrester clients understand an emerging technology landscape, identify the vendors that align with their emerging technology objectives, and assess the relative risk of doing business with typically earlier-stage tech vendors in a given segment.

The Forrester New Tech Categories: A Forrester New Tech report classifies emerging technology players by maturity segment, based on their level of funding, number of years in business, and number of employees. In addition, the report classifies vendors based on functionality specific to the market being covered.

The Forrester New Tech Process: The Forrester New Tech process includes outreach to vendors and other forms of primary research, including using a partner’s database of startup technology vendors across multiple markets that tracks entrants, exits, VC funding, and other activity.