Accelerating Out Of The Crisis
In the wake of profound disruption, the future came into focus. Changes long in the making for some firms were implemented overnight. Agility, creativity, and customer obsession showed the way forward. These principles will continue to guide companies as we enter the next normal.
2021 will mark a turning point. The business landscape has fundamentally shifted. Success will depend on firms’ ability and willingness to harness disruption to drive meaningful change.
Read our 2021 predictions to learn how to meet the moment and forge a successful path in the year ahead.
Predictions 2021: Technology And Customer Obsession Help Firms Emerge From Crisis Mode
Predictions 2021
Discover the most critical business trends of 2021 and how firms can accelerate out of the crisis.
Customer Experience
Predictions 2021: Trust, Safety, And Inclusion Will Be At The Core Of Customer Experience

Predictions 2021: Remote Work, Automation, And HR Tech Will Flourish
Predictions 2021: It’s All About Empathy, Digital, And Virtualizing Customer Care
Predictions 2021: Customer Insights Practices Continue To Evolve

Predictions 2021: Divided Consumers Will Wrestle With Escalating Individual, Community, And Global Tensions
Predictions 2021 Research
Technology
Did your organization scramble to apply short-term fixes this year or did you fully adapt to the shifts causes by the pandemic? Watch this video to hear VP, Research Director Matthew Guarini discuss how your organization’s pandemic response could impact its success or failure in 2021.
Predictions 2021: Winning CIOs Get Future Fit

Predictions 2021: Software Developers Face Mounting Pressure
Predictions 2021: Technology Diversity Drives IoT Growth
Predictions 2021: “COVID Wrote The Business Case — Our Future Is Digital”
Predictions 2021: Blockchain Is A Tale Of Two Speeds
Predictions 2021: Edge Computing Hits An Inflection Point

Predictions 2021: The Path To A New Normal Demands Increased Cybersecurity Resilience
Predictions 2021: Cloud Computing Powers Pandemic Recovery
Predictions 2021: The Time Is Now For AI To Shine
Predictions 2021: Automation Becomes A Business Imperative
Predictions 2021 Research
Predictions 2021 Online Event
Dive deep into the dynamics that will generate obstacles and opportunities in 2021.
Marketing & Sales
The COVID-19 pandemic fast-tracked B2B marketing’s shift to digital. Where will the path lead in 2021? VP, Principal Analyst Lori Wizdo explains.
Predictions 2021: Agencies Swarm Talent With Technology
Predictions 2021: Welcome To The Year Of Pandemic Advertising
Predictions 2021: Privacy Becomes An Imperative In A Year Of Transition

Predictions 2021: B2B Marketers Build Digital Pathways To Distanced Businesses
Predictions 2021: Grounded Sellers Fly In The Face Of Old Norms
Hear Principal Analyst Mary Shea explain how AI and automation will help B2B sellers forge more meaningful connections with buyers.
Predictions 2021: B2C Marketing Goes Local And Retention-Based
Predictions 2021 Research
Industry
Predictions 2021: Insurers Find Opportunity Amid Chaos
Predictions 2021: Digital Goes Mainstream As The New Normal Sets In For Healthcare
Predictions 2021: Retailers, Brand Manufacturers, And Mall Operators
Europe Predictions 2021: Manufacturers Will Accelerate Their Digital Transformations

Predictions 2021: Banks Will Need To Get To Know Their Customers (Again)
Predictions 2021: Wealth Management Firms Embrace Digital To Thrive
Predictions 2021 Research
Asia Pacific
Forrester VP, Research Director Ashutosh Sharma discusses 2021 Predictions for the Asia Pacific region.
Predictions 2021: Asia Pacific Will Lead The World Out Of COVID-19
Europe
Hear from Laura Koetzle, VP Group Director as she shares the true value you can harness from the 2021 European Predictions Resources as a Technology Leader planning your 2021 strategy. See all related resources below.
Europe Predictions 2021: With Volatility Comes Opportunity
Europe Predictions 2021: Digital Leaders Widen The Customer Experience Maturity Gap

Europe Predictions 2021: Marketers Must Craft Experiences To Retain Contradictory Customers
Europe Predictions 2021: Disruption And Opportunity For Technology Leaders
Europe Predictions 2021: Digital Acceleration In Financial Services
Europe Predictions 2021
Discover the major dynamics that will impact European business leaders in 2021.
Predictions 2021
The business landscape has fundamentally shifted. Success in 2021 will depend on firms’ willingness and ability to harness disruption and drive meaningful change. Read our Predictions Guide to learn how to meet the moment and thrive.