Predictions 2025: B2C Marketing & Customer Experience

Download Forrester’s 2025 Predictions guide to put key trends, opportunities, and challenges into clear focus.

Learn how B2C marketing leaders will reverse CX declines by building on hard-won lessons and driving efficiency and insights with technology, data, and AI.

Use the insights gained from testing to fuel 2025 growth.

B2C marketing and customer experience (CX) leaders pushed their boundaries of experimentation last year, and while their results were mixed, the lessons learned will lay the foundation for success in 2025.

Download Forrester’s 2025 Predictions guide for B2C marketing and customer experience to learn how to turn hard-won insights into a plan for 2025 success.

It reveals how B2C leaders will leverage AI, data, and tech stack changes to drive customer growth and brand loyalty. Plus, it cautions against the pitfalls of short-term thinking and shows how to lay the groundwork for future success.

Want to get ahead of change? Download this guide to turn challenges into opportunities, ensuring that your B2C marketing, CX, and digital teams capture the opportunities ahead.

What’s Inside? 2025 Predictions Backed By Research.

Explore six predictions paving the way for disruption:

  • Discover the critical AI mistake that could derail your strategy.
  • Learn how creative agencies will revolutionize their approach.
  • Unveil the future of data and tech stacks and how they will shape your success.
  • Prepare for the upcoming changes that will redefine loyalty programs.
  • Anticipate the major shifts impacting frontline workers and how to stay ahead.
  • Explore TikTok’s 2025 outlook in the US market.

Thank You

What’s Next? Attend Our 2025 Predictions Webinar

Join us on Jan. 16, 2025, for a live webinar with our analysts to dive deeper into the impact that these predictions will have on your B2C marketing, CX, and digital strategy.