European Predictions 2022

Use the complimentary resources below to help you better understand what matters in 2022 and take the first actionable step to prepare your organisation for the year ahead. You can start by downloading our complimentary guide detailing our top 12 predictions for 2022.

Hear from Laura Koetzle, VP Group Director as she shares the true value you can harness from the 2022 Predictions Resources to plan your 2022 strategy.

Complimentary Webinars

Webinar Replay

B2C Marketing Trends

Explore the key trends that will impact the B2C Marketing function in 2022 and beyond. Learn how to adapt your strategy.

Webinar Replay

Technology Trends

Explore the key trends that will impact the technology and security & risk functions in 2022. Learn how to adapt your strategy.

Webinar Replay


Explore the key trends that will impact the Customer Experience function in 2022 and beyond. Learn how to adapt your strategy.

Latest Insights


Europe Predictions 2022: Highlights

In 2022, expect big investments in productivity, sustainability, and new regulations. Read more.

Europe Predictions 2022: B2C Marketing

As a marketing leader in Europe, 2022 will be a crucial transition year for your strategy. Read our blog to find out more.

Europe Predictions 2022: Technology

Discover Forrester’s most important predictions that will impact European technology leaders’ planning for 2022.

Europe Predictions 2022: Customer Experience

In 2022, brands will look to customer experience teams to help them navigate their way through the pandemic. Find out more.

Europe Predictions 2022: Insurance

Find out what Forrester predicts for insurance companies in 2022 and beyond.

Europe Predictions 2022: Privacy

Companies that have software to monitor productivity must get ready to manage some of its consequences in the next 12 months. Find out more.

Europe Predictions 2022: The Future Of Work

There will not be one single trend that will define the future of work in 2022, but several. Read on to discover our predictions.

Predictions 2022: Banks Will Double Down On Innovation

To compete and survive in an increasingly unpredictable, post-pandemic world, banks will invest heavily in technology, talent, and sustainability in the coming year.

Predictions 2022: Top-Tier Manufacturers Will Prioritize Creativity And Sustainability

Supply shortages. Sustainability pressures. Geopolitical tensions. Find out how manufacturers will respond to these unique challenges in our 2021 manufacturing predictions.

Client Research

Client Report

Predictions 2022: Europe

Post-COVID regulatory snapback and skilled labor shortages will define Europe’s business environment in 2022.

Our predictions span the globe. Explore resources tailored to North America, Europe, and Asia and discover what's coming in 2022.


Get Your Predictions 2022 Guide

Read the European Predictions 2022 Guide to discover 12 key trends that our research revealed will have the greatest impact on businesses next year. 

Find out: 

  • How the pandemic has shaped consumer expectations for next year – and beyond. 
  • Why greenwashing organisations will struggle to adapt in this new normal. 
  • Why one-third of companies will fail at anywhere work (and why it won’t be the virus’s fault!)

Learn about these and the other 9 trends that will heavily influence 2022. Get set up for success – download the complimentary guide now! 

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Check out our webinar section in this Hub to find out more about how to register to get an even deeper knowledge on the B2C Marketing, CX and Technology trends for 2022.