Change is hitting marketers hard and fast. With rising customer expectations, economic uncertainty, and data regulations on the horizon, read how marketers will not only survive but thrive in 2020.


It’s all about continuity. The successful CMO in 2020 will be a tailor who stitches together CX, technology, brand purpose, and (of course) marketing into a unified experience.


In 2020, more in-house agencies will include media operations that control growing portions of the paid media budget. Should you follow suit?

B2B Marketing

By the end of 2020 almost half of B2B marketing teams will be organized around customer journeys. Discover why.

Webinar: Predictions 2020

Dive deeper and get your questions about 2020 answered during our complimentary predictions webinar.