It’s all about continuity. The successful CMO in 2020 will be a tailor who stitches together CX, technology, brand purpose, and (of course) marketing into a unified experience.
In 2020, more in-house agencies will include media operations that control growing portions of the paid media budget. Should you follow suit?
By the end of 2020 almost half of B2B marketing teams will be organized around customer journeys. Discover why.