More than half of global Fortune 100 brands have landed in hot water over the past three years. Brand crisis is inevitable, but traditional crisis management protocol will only make it worse with its cold, corporate, “control and communicate” ways. Companies face more scrutiny than ever from consumers who demand that the brands they favor fit in with their values and emotional needs.
Forrester (Nasdaq: FORR) is one of the most influential research and advisory firms in the world. We work with business and technology leaders to develop customer-obsessed strategies that drive growth. Forrester’s unique insights are grounded in annual surveys of more than 675,000 consumers and business leaders worldwide, rigorous and objective methodologies, and the shared wisdom of our most innovative clients. Through proprietary research, data and analytics, custom consulting, exclusive executive peer groups, and events, the Forrester experience is about a singular and powerful purpose: to challenge the thinking of our clients to help them lead change in their organizations.