The New York Times: VP & Principal Analyst Julie Ask Julie Ask speaks to the NYT about prevalent tech that will impact consumers in 2021, including augmented reality for online shopping and fitness wearables. Read the full article here.
Predictions 2021: CX Leader Webinar
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Most organizations were not ready for COVID-19, thinking the risk of a pandemic too remote to consider in their planning. Yet some were able to pivot to new opportunities. Others filled market gaps left by competitors unable to cope. According to Forrester, planning and execution of a “future fit” tech strategy creates an effective foundation [...]
The Washington Post: VP & Principal Analyst J.P. Gownder offers insights on Microsoft awarding the U.S. Army a contract worth up to $21 billion for augmented reality headsets: “It’s the biggest mixed-reality deal out there,” he says. Read the full article here.