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Press Release
Forrester Announces Full Conference Agenda For Security & Risk Global 2020 Virtual Experience
Event explores the biggest global risks of the decade and the latest tools to keep enterprises secure from new cyberthreats CAMBRIDGE, Mass., September 14, 2020 — Forrester (Nasdaq: FORR) today announced its full conference agenda for its Security & Risk Global 2020 live virtual experience to be held September 21–23, 2020. A destination for cybersecurity, [...]
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Press Release
Grammy Award Winner And Rock And Roll Hall Of Fame Inductee Michael McDonald To Headline Forrester’s H2 2020 Live Virtual Events
Renowned music icon to perform at Security & Risk Global, Data Strategy & Insights North America, and Technology & Innovation Global CAMBRIDGE, Mass., September 10, 2020 — Forrester (Nasdaq: FORR) today announced acclaimed musician and Rock and Roll Hall of Fame inductee Michael McDonald will serve as headline musical performer for its Security & Risk [...]
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Media Alert
The New Microsoft Surface Duo Represents A Bold Move
This Thursday, Microsoft’s dual-screen Surface Duo arrived in stores in the US. VP and Principal Analyst J.P. Gownder has been using the device first-hand and is able to share further comments. Here is a first quick take from J.P.: “Microsoft’s Surface Duo represents a bold move: Back into phones after the Nokia fiasco; into Android phones despite its rivalry with Google; [...]
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Press Release
Forrester: Empowered Customers Have Turned The Tables On Consumer-Facing Businesses
Consumers will dictate how B2C firms sell to them, forcing companies to continually adapt and keep up with changing customer expectations and buying behaviors. CAMBRIDGE, Mass., Sept. 9, 2020 — According to Forrester (Nasdaq: FORR), consumers no longer need to trade off price, convenience, and emotional experience when making buying decisions. They expect new products, services, and delivery models to [...]
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Media Alert
Forrester: Most Indian Banking Apps Behind The Curve On Functionality
Mobile apps are the touchpoint of choice for millions of Indian consumers to manage their finances. Forrester data indicates that 70% of Indian online adults with a bank account do their banking on a mobile app or website using their smartphone. A new report from Forrester reviews the mobile banking apps of 5 banks in [...]
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Press Release
Forrester’s Canada 2020 Customer Experience Index: CX Scores Remain Stable While Several Industries See Improved CX Quality Despite COVID-19 Pandemic
Canadian brands must focus on emotion to differentiate from competition CAMBRIDGE, Mass., August 27, 2020 — According to Forrester’s (Nasdaq: FORR) Canada 2020 Customer Experience Index (CX Index™), 11% of Canadian brands significantly improved their CX Index scores this year. The results also reveal that despite the COVID-19 pandemic, several industries saw an improvement in customer [...]
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Media Alert
Forrester: Xero’s Acquisition Of Waddle Signals Its Move Into Lending
On August 25th, accounting software provider Xero announced that it will acquire Waddle, a cloud-based invoice lending platform, for A$80 million to help SMBs get access to working capital. Providing a lending platform to other lenders lets Xero enter lending without the regulatory burden and risk on its balance sheets. Forrester’s Zhi-Ying Barry comments on [...]
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Media Alert
How Gojek Put Data-Driven Insights At The Heart Of Its Strategy
Most organizations seek to become insights-driven, but few enterprises attain mastery over the how to be one. To be truly insights-driven, business technology leaders must retool their organizations across multiple dimensions — talent, organizational design, process, and culture — to graft data into the DNA of the business. In a new case study report, Forrester [...]
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Media Alert
The Demand For Racial Equity Is Forcing Brands To Rethink Strategy
There used to be a time when brand strategy in the face of social movements was to do nothing. No more. Recent protests and bursts of violence over racial inequality are forcing brands – per consumer expectations – to actually take a side. Under the harsh glare of the social justice spotlight, the margin of error for brands has vanished. Brand [...]
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Media Alert
COVID-19 Is Accelerating Critical Enterprise Blockchain Initiatives
A new Forrester report, ‘COVID-19 Is Accelerating Critical Enterprise Blockchain Initiatives’, shows how Blockchain remains a nascent technology. And in times of crisis and financial constraint, spending on emerging technologies tends to be cut or even eliminated. But COVID-19 isn’t all bad news for DLT. COVID-19 stopped the clock on enterprise blockchain projects, but not [...]
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Press Release
Forrester Announces Conference Agenda For Summit Asia Pacific 2020
The live virtual experience will offer the latest insights and best practices to help B2B & B2C marketing and customer experience (CX) leaders grow their businesses SINGAPORE, August 12, 2020 — Forrester (Nasdaq: FORR) today announced the conference agenda and guest keynote speaker for Summit Asia Pacific 2020, which will be held virtually from September 1-2, [...]
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Press Release
Forrester: Banks Must Choose — Own Customers Or Power Finance
Changing customer expectations, an erosion of consumer trust, and regulatory influence will drive banking to be invisible, connected, insights-driven, and purposeful by 2030 CAMBRIDGE, Mass., August 6, 2020 — In a new report, “The Future Of Banking Is Built On Trust,” Forrester (Nasdaq: FORR) predicts that banks will have a stark choice: own customers or [...]
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Media Alert
Samsung’s Expanded Partnership With Microsoft Is Very Powerful
Following Samsung’s Galaxy Unpacked virtual event which took place today and announced the latest Samsung releases in 2020, Forrester analysts have shared their comments: VP & principal analyst Frank Gillett: On Samsung’s expanded partnership with Microsoft: “Samsung’s expanded partnership with Microsoft to integrate Microsoft 365 apps with Samsung smartphone users is the biggest news from [...]
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Media Alert
Google Isn’t Trying To Outsell Samsung With The Pixel 4a
The launch of Google’s latest budget smartphone, the Pixel 4a, has been a long time coming. On August 3rd the tech giant will present the Pixel 4a to the public. VP & Principal Analyst Frank Gillett shared his thoughts in a pre-commentary: “Just like Apple’s iPhone SE, the Pixel A series phones are important for expanding the [...]
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Press Release
Forrester Research Reports 2020 Second-Quarter Financial Results
Cambridge, Mass., July 30, 2020 . . . Forrester Research, Inc. (Nasdaq: FORR) today announced its 2020 second-quarter financial results. Second-Quarter Financial Performance Total revenues were $113.5 million for the second quarter of 2020, compared with $128.2 million for the second quarter of 2019. Adjusted revenues, which exclude the fair value adjustment to deferred revenue [...]
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Media Alert
Key RPA Trends In China
Forrester predicts that the global RPA software market will grow to $4.2 billion in 2023; the market for RPA services will top $12 billion. Although North America and Europe still account for most of this market, RPA adoption has gained significant momentum in China over the past 18 months and Forrester expects it to reach [...]
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Media Alert
How Volkswagen Group Australia Ended CX Bonuses And Boosted Scores And Profitability
Even though paying employees for delivering good customer experience is a bad idea, many firms still do it. However, there are some who have seen excellent results since eliminating this practice. A new Forrester report details how Volkswagen Group Australia (VGA), a firm in an industry that’s notorious for this practice, ended CX bonuses and saw CX [...]
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Media Alert
Tech Will Be More Relevant – The Future Of The European Job Market
2020 is a pivotal moment for Europe, with greater economic uncertainty, rapid technology change, and a pandemic disrupting existing working environments. Forrester’s research data shows that the European job market will become even more dynamic, with job eliminations and skills shortages leading to booming job markets and employment wastelands: Technologies will be more relevant: Digital twins [...]
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Media Alert
Australian Mobile Banking App Review; CommBank Leads For Fourth Year Running
Mobile apps are the touchpoint of choice for Australians to manage their finances. Forrester data indicates that 53% of Australian online adults use their smartphone to conduct their banking. Forrester reviewed the mobile banking apps of the Big Four Australian banks and neobank 86 400 and found that leading Australian banks do well at delivering [...]
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Media Alert
Video Game Innovation Can Help Level Up Cloud Strategy
The video game industry has always been a hub of innovation, leveraging emerging technologies to create new experiences for players. Cloud-native infrastructure and development are no different. New research from Forrester describes what infrastructure and operations (I&O) professionals across all verticals should adopt, and avoid, in upcoming cloud projects. Core takeaways include the following: How using [...]
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