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Though many predict Facebook will suddenly collapse, Forrester’s Jessica Liu disagrees. Despite continuous bad press, Facebook has reported steady user and revenue growth, and advertisers will continue to go where users are – according to Forrester data, Facebook accounts for 75% of global spend market, which we forecast will reach $110B by 2020.  In new research on the future of Facebook, Liu explains that users and brands behaviors [...]

A pragmatic view of working in a world of intelligent automation Cambridge, Mass., June 27, 2019 — Forrester released its guide to the future of work, which gets beyond the hype and provides a pragmatic view of the future of work; what it means to leaders, employees, customers, and companies; and what leaders can do [...]

Forrester evaluated 60 B2B websites across 12 industries and found nearly all scored poorly because they fail to engage and produce content that buyers find compelling.  Industries ranged from HR, security software, marketing automation and even medical products, and findings reveal that not one industry average passed Forrester’s test. This is largely because the content focused only on companies’ capabilities rather [...]

While conventional wisdom says firm should never pay ransom, according to new research by Forrester, it can be a valid recovery option based on business need and circumstances.  Ransomware attacks are up 500% from this time last year, and firms have been forced to pay ransom as attackers become more sophisticated and specifically go after [...]

CX performance is mostly flat but showing early signs of making gains, with leading brands relying on emotion to build loyalty CAMBRIDGE, Mass., CX NYC, June 11, 2019 — Forrester today released its US 2019 Customer Experience Index (CX Index™) rankings, which show early signs of CX improvement when compared to previous years. Released at Forrester’s CX Forum [...]

While tech spending in Asia Pacific has grown significantly in recent years, the tailwinds will wane somewhat in 2019 and conditions could become stormy in 2020, with growth of the Asia Pacific tech market forecast to slow to 4%. China will spend US$256 billion on tech goods and services in 2019, cementing its position as [...]

Forrester estimates that online retail sales in Asia Pacific will almost double in the next five years, growing from $1.3 trillion in 2018 to $2.5 trillion in 2023, with a compound annual growth rate (CAGR) of 14.0% and accounting for 28% of total retail sales. Asia Pacific remains the largest region for online retail sales [...]

CAMBRIDGE, Mass., May 31, 2019 — Forrester Research, Inc. (Nasdaq: FORR) announced today that Chief Financial Officer Michael A. Doyle will speak at the William Blair Annual Growth Stock Conference on Wednesday, June 5 at the Loews Chicago Hotel in Chicago, Illinois.   Mr. Doyle will address the conference attendees at 2:40 p.m. Central time. A link to the live [...]

The offerings will help organizations reap the rewards from new initiatives in CX and Zero Trust CAMBRIDGE, Mass., May 29, 2019 — Forrester today unveiled two new learning offerings, expanding its suite to include certification for security and risk professionals and enterprisewide customer experience training. Zero Trust Certification arms security and risk professionals with a trusted [...]

Forrester expects the number of global smartphone subscribers to reach 3.9 million by 2023. In his latest report “Reimagine Mobile To Activate The Total Brand Experience” VP and Principal Analyst Thomas Husson highlights why brands must think beyond a mobile-first design to integrate and activate a comprehensive growth-focused marketing strategy.   The report helps CMOs to look past [...]

MUMBAI, May 28, 2019 – There is a direct correlation between being an innovator and market leadership, according to research released by Forrester today at its annual Digital Transformation & Innovation Forum in India. Firms with advanced technology-driven innovation practices grow as much as five times faster than their industry average. This makes technology-driven innovation [...]

Cambridge, Mass., April 30, 2019 . . . Forrester Research, Inc. (Nasdaq: FORR) today announced its 2019 first-quarter financial results. First-Quarter Financial Performance Total revenues were $100.6 million for the first quarter of 2019, compared with $77.7 million for the first quarter of 2018. Research revenues increased 33%, and advisory services and events revenues increased [...]

Cambridge, Mass., April 17, 2019 . . . Forrester Research, Inc. (Nasdaq: FORR) will broadcast its first-quarter earnings conference call at 4:30 p.m. Eastern time on Tuesday, April 30, 2019. The call will be available at forrester.com. Investors who want to hear the call should log on at least 15 minutes prior to the broadcast. Participants may preregister for [...]

The healthcare industry is being disrupted. Emerging tech and a widespread access to data will enable customer profiling, and healthcare reform and disruptors like Amazon entering the market add fuel to the fire. As the industry that ranks fourth to last in Forrester’s CX Index – a survey of more than 110,000 consumers across 300 brands in 19 [...]

Despite the growing emphasis on eCommerce and omnichannel strategies in retail, more than 50% of retailers plan to open new stores in 2019. These findings come from Forrester’s and NRF’s annual survey that analyzes how retailers are investing in their stores and online businesses.     Retailers still face challenges with omnichannel and personalization. Fifty-six percent stated [...]

Cambridge, Mass., March 13, 2019 . . . Forrester Research, Inc. (Nasdaq: FORR) announced today that Chairman and Chief Executive Officer George F. Colony and Chief Financial Officer Michael A. Doyle will speak at the Sidoti & Company Spring 2019 Investor Conference on Thursday, March 28 at the New York Marriott Marquis in New York City.   Mr. Colony and Mr. Doyle will present at 2:40 p.m. Eastern time. A link to [...]

Forrester analysts share their perspective on gender equality in the security market ahead of International Women’s Day:   Stephanie Balaouras, Vice President & Research Director  “The cybersecurity industry is making enormous strides, but with women occupying only 11% of cybersecurity positions, the playing field is still not close to level. The industry needs to change its recruiting and [...]

Forrester analyzed the impact global economic trends will have on tech spending. According to the outlook, a weakening global economy will cause the global tech market’s growth to slow from 5% in 2018 to 3.8% by 2020.   Forrester also broke down tech spending trends by region, finding that:  The US represents more than 2/5 of [...]

Too few CMOs are significantly involved in digital transformation: According to new research by Forrester, less than a quarter of CMOs are directly responsible for leading their firm’s digital transformation strategy and only 16% are leading its execution.   This is likely attributed to the CMO’s high turnover, which presents the challenge of delivering short-term customer satisfaction and long-term digital transformation simultaneously. CMOs [...]