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A one-stop shop for Forrester’s latest news and company updates.

Forrester analyzes the most pressing business, marketing and technology matters across the globe. Contact a member of the Forrester press team to get in touch with our thought leaders:

Jenna Vassallo, North America
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jvassallo@forrester.com

Michael Burner, Europe
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mburner@forrester.com

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+65 6426 7016
ileong@forrester.com

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Latest Newsroom Posts

PRESS RELEASE

Forrester Foresees The Future Of IT

January 24, 2019
The success of firms is now in great part determined by their ability to exploit technology to its highest potential. This reality is bringing about a very different future for the IT organization where technology-driven innovation will be a core competency — and the boundaries between IT and the business will fade. A number of [...]
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PRESS RELEASE

Forrester: Customer Experience in the UK Stagnates With More Brands Becoming Mediocre

January 23, 2019
LONDON – 23 January, 2019 – Not a single brand in the UK has managed to rise to the top of Forrester’s Customer Experience Index (CX Index™) rankings or continued to move upward. Customer experience (CX) quality languished in 2018 as more brands become mediocre. Forrester’s CX Index methodology measures how well a brand’s customer [...]
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PRESS RELEASE

Forrester Completes Acquisition Of SiriusDecisions

January 3, 2019
Creates a robust platform that helps companies adapt and grow in the age of the customer Cambridge, Mass., January 3, 2019 . . . Forrester (Nasdaq: FORR), one of the most influential research and advisory firms in the world, announced today that it has completed its previously announced acquisition of SiriusDecisions, a leading business-to-business research and [...]
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MEDIA ALERT

Forrester Evaluates Top 11 Healthcare Analytics Firms

December 6, 2018
Forrester evaluated the 11 most significant healthcare analytics providers. The new Wave is based on their ability to take cognitive analytics beyond marketing to help healthcare organizations (HCOs) better understand their customers and better determine risks/ROI for new initiatives.   Here is how the firms stacked up:  PwC is the sole leader in the space given its sophisticated approach to [...]
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PRESS RELEASE

Forrester To Acquire SiriusDecisions

November 27, 2018
Creates a robust platform guiding companies to drive growth in the age of the customer Expansion opportunities across industries and regions Immediately accretive to pro forma EBITDA and EPS Cambridge, MA and Wilton, CT – November 27, 2018 . . . Forrester (Nasdaq: FORR) entered into a definitive agreement to acquire SiriusDecisions, a leading business-to-business [...]
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PRESS RELEASE

Forrester Releases 2019 Predictions

November 12, 2018
Forrester’s 2019 predictions identify the major dynamics that will affect companies in the coming year – a year where firms will shift from strategic ambitions to pragmatic, surgical efforts. In 2018, leaders set their sights on large-scale initiatives such as digital transformation and customer experience (CX). But many faced the harsh reality that these strategies are hard, [...]
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PRESS RELEASE

Forrester Research Reports 2018 Third-Quarter Financial Results

October 24, 2018
Cambridge, Mass., October 24, 2018 . . . Forrester Research, Inc. (Nasdaq: FORR) today announced its 2018 third-quarter financial results. Third-Quarter Financial Performance Total revenues were $84.9 million for the third quarter of 2018, compared with $80.4 million for the third quarter of 2017. Research revenues increased 4%, and advisory services and events revenues increased [...]
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MEDIA ALERT

The Forrester Wave™: B2B Marketing Automation Platforms, Q4 2018

October 15, 2018
In Forrester’s 36-criteria evaluation of B2B marketing automation platform (MAP) providers, we identified the six most significant ones — Act-On Software, bpm’online, Marketo, Oracle, Salesforce, and SAP — and researched, analyzed, and scored them. This report shows how each provider measures up and helps B2B marketing professionals make the right choice. Click here for more [...]
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MEDIA ALERT

The Forrester Wave™: Global Merchant Payment Providers, Q4 2018

October 10, 2018
Forrester identified the 11 most significant global merchant payment providers — ACI Worldwide, Adyen, Chase Merchant Services, CyberSource, Elavon, First Data, Ingenico Group, Paysafe Group, Wirecard, Worldline, and Worldpay (formerly Vantiv and Worldpay) — and researched, analyzed, and scored them. Click here for more information, and please contact press@forrester.com if you’d like a copy of [...]
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MEDIA ALERT

The Application Security Market Will Exceed $7 Billion By 2023

October 4, 2018
Global application security spending reached $2.8 billion in 2017, and we predict that the application security market will experience a 16.4% compound annual growth rate, reaching $7.1 billion in annual spend by 2023. Click here for more information, and please contact press@forrester.com if you’d like a copy of this report.
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MEDIA ALERT

Forrester Analytics: Internet-Of-Things Spending Forecast, 2017 To 2023 (Global)

October 3, 2018
In its first internet-of-things (IoT) spending forecast, Forrester has focused on forecasting the direct company spend on IoT-specific products and services, without including the value of additional general-purpose technologies, such as new storage, that may also be required. Forrester forecasts that companies will spend $434.9 billion to design, plan, build, and run IoT solutions by [...]
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MEDIA ALERT

Protecting Customers From Cyberthreats

September 25, 2018
Today, savvy customers worry about their privacy and a business’ ability to protect them from cybercriminals, fraudsters, dubious third parties, and government surveillance. As attackers increase their sophistication, CIOs must adopt automation in areas such as protection, breach detection and response, data intelligence, and privacy workflow. Forrester outlined the four proactive stages businesses should take to [...]
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MEDIA ALERT

Nike Makes No Sacrifices

September 21, 2018
While 23% of consumers felt “disgusted” by Nike’s Colin Kaepernick ad campaign, 26% of consumers reported a positive emotional response. Nike’s market price is also at an all-time high of $135 billion. This correlation suggests that Nike took a calculated risk, knowing its shoppers tend to be young urbanites with little military affiliation. As a [...]
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MEDIA ALERT

The Future Of Payments: What It’ll Look Like By 2022

September 21, 2018
The evolution of cash to digital payment methods is surging globally, growing to a $10 trillion-plus market. But as venture funding for consumer payments increases and the economic and political forces shaping payments intensify, another evolution is coming — it includes the rise of biometric payments, invisible transactions, and more orchestrated rewards. Forrester believes the future [...]
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MEDIA ALERT

Stop Bad Bots From Killing Customer Experience

September 6, 2018
Studies show that “bad bots” account for up to 29% of all internet traffic, significantly degrading performance and availability of web services. They compromise the security of applications and distort data used to make business decisions. New research from Forrester explains some of the implications as well as how businesses should handle their bot program [...]
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MEDIA ALERT

Yes, Deep Learning Warrants All The Fuss

September 5, 2018
Deep learning focuses on leveraging artificial neural networks to extract features from data for prediction and classification. While the human brain’s gray matter is not easily scalable, deep learning models are because this software can be replicated digitally in perpetuity. The revolution has started — and when it gets big enough, it disrupts. Click here [...]
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MEDIA ALERT

Forrester Automotive Wave™: EU Automakers’ Websites Fail To Meet Customers’ Expectations

September 4, 2018
LONDON — 4 September 2018 — Audi Germany’s site earns the top spot in Forrester’s review of European auto brands’ websites for best functionality and usability. Nevertheless, none of the auto brands Forrester reviewed achieved Leader status because they failed to “meet today’s digital shoppers’ expectations of personalized experiences or provide the right tools to help [...]
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PRESS RELEASE

Forrester Launches CX Certification

August 29, 2018
Cambridge, Mass., August 29, 2018 – Forrester today announced the launch of its CX Certification product, a first-of-its-kind training program that builds the skills companies need to create better customer experiences. The program offers a unique blend of hands-on learning and self-paced lessons in a digital learning platform, taught by Forrester experts drawing on more [...]
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MEDIA ALERT

B2B Consultant Sellers Reign In The 21st Century

August 27, 2018
Some 60% of B2B buyers prefer not to interact with a sales rep as their primary source of information. The stereotypical B2B salesperson, who fights over leads, only works the phone, and takes clients to golf, is obsolete. Sellers must evolve to succeed, which includes taking an omnichannel approach, being empathetic and trustworthy, and engaging [...]
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MEDIA ALERT

New Tech: 3D Printing, Q3 2018

August 27, 2018
Advancements in 3D printing stand poised to revolutionize the way mass-produced products are designed and made. With this technology, product makers can accelerate time-to-market, reduce supply chain costs, increase returns on parts, and enable mass customization. Meanwhile, barriers to entry in manufacturing will decrease, allowing new competitors to drive disruption. Forrester evaluated 38 3D printing [...]
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