Newsroom

A one-stop shop for Forrester’s latest news and company updates.


Forrester analyzes the most pressing business, marketing and technology matters across the globe. Contact a member of the Forrester press team to get in touch with our thought leaders:


Jenna Vassallo, North America
+1 617 613 5746
jvassallo@forrester.com


Chiara Carella, Europe
+44 20 7323 7714
ccarella@forrester.com


Iris Leong, Asia Pacific
+65 6426 7016
ileong@forrester.com

Media Resources

Latest Newsroom Posts

MEDIA ALERT

The European Consumer Tech Stack

August 23, 2018
Instagram is quickly cementing itself as the preferred social network among 18- to 29-year-olds.
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MEDIA ALERT

Seven Ways To Optimize Healthcare CX

August 21, 2018
When it comes to customer experience (CX) performance, healthcare organizations continue to lag.
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MEDIA ALERT

Agency Holding Companies Need A Brave New Business Model

August 14, 2018
The big seven agency holding companies — Dentsu Aegis Network, Havas Group, Interpublic Group of Companies (IPG), MDC Partners, Publicis Groupe, Omnicom Group, and WPP — are responding to CMOs' evolving needs with modified structures, new leadership, and consolidating service lines — but that isn’t enough.
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MEDIA ALERT

The State Of US mCommerce 2018

August 14, 2018
While many digital leaders still view mCommerce as a scaled-down form of eCommerce, Forrester’s data forecasts that mCommerce from smartphones will surpass $117 billion in 2018 alone.
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MEDIA ALERT

The State Of The US Retail Shopper In 2018

August 9, 2018
Who is the US retail shopper in 2018? While retail spending overall continues to grow, stagnant income and growing debt mean that households are trimming their budgets and moving their spending to the retailers that offer them superior value, convenience, and customer experience, whether online or in-store.
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MEDIA ALERT

Forrester Analytics: Video Advertising Forecast, 2018 To 2023 (US)

August 6, 2018
Consumers are accessing video content across a growing variety of channels, so advertisers can no longer rely on a single channel to deliver their message.
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MEDIA ALERT

AI Will Spark A Real Marketing Renaissance

August 3, 2018
Marketers' use of artificial intelligence (AI) will multiply and mature in the next five to 10 years.
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MEDIA ALERT

What To Learn From Apple’s Coming Brawl With Amazon

August 1, 2018
Apple is in a strong financial position today, but its future is not assured: Although both Apple and Amazon have an equal share of customers among US online adults, when forced to choose between the two companies, 42% of customers preferred Amazon, while just 24% chose Apple.
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MEDIA ALERT

Forrester: Online Sales To Drive Half Of Retail Growth In Europe

July 31, 2018
LONDON — 31 July 2018 — Over the next five years, online sales will drive almost half of retail growth in Western Europe.
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MEDIA ALERT

Forrester Research Reports 2018 Second-Quarter Financial Results

July 27, 2018
Cambridge, Mass.
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MEDIA ALERT

Forrester: Mobile Ad Spending To Double By 2022 In Europe

July 18, 2018
LONDON — 18 July 2018 — Mobile is becoming the preferred device for consumers on the go in Europe.
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MEDIA ALERT

Predictive Analytics And Machine Learning In China

July 17, 2018
Digital transformation is becoming the norm in China; in the age of the customer, transformation requires gaining predictive insights into customers and business operations.
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MEDIA ALERT

The Future Of Work: Intelligent Machines And Employees

July 17, 2018
Human employees are increasingly being paired up with intelligent machines to reshape the future of work.
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MEDIA ALERT

Mobile Advertising Forecast

July 13, 2018
Mobile is becoming the preferred device for consumers on the go in Europe.
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MEDIA ALERT

The Top Emerging Technologies To Watch In 2018

July 11, 2018
Forrester identified the top 12 emerging technologies that have massive disruption potential.
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MEDIA ALERT

Securing The Internet Of Sports

July 10, 2018
Connected technologies are transforming sports, from the individual consumer to professional athletes.
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MEDIA ALERT

Forrester Acquires FeedbackNow And GlimpzIt

July 10, 2018
Forrester announced today that it has acquired FeedbackNow, a maker of physical buttons and monitoring software that companies deploy to measure, analyze, and improve customer experience.
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MEDIA ALERT

Auto And Home Insurers: Average CX Score Is Up

June 20, 2018
For the fourth year in a row, USAA was the top-ranked auto and home insurance brand for effective, easy, and emotionally positive CX.
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MEDIA ALERT

Average CX Scores Of Brokerage Firms Fell One Point Since 2017

June 20, 2018
While CX slightly decreased, brokerage leaders USAA and Edward Jones have held their No.
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MEDIA ALERT

Lexus And Subaru Best-Ranked Among Auto Manufacturers

June 20, 2018
The average score of luxury auto manufacturers increased by two points, as Forrester ranked CX quality of 22 luxury and mass-market auto brands.
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