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Press Release
Forrester Releases SiriusDecisions Planning Assumptions To Help B2B Leaders Accelerate Growth In 2021
Rethinking familiar approaches to selling and building anew will be critical to the B2B revenue engine CAMBRIDGE, Mass., October 5, 2020 — To help B2B marketing, sales, and product leaders align priorities amid unpredictable market conditions, Forrester (NASDAQ: FORR) today released Planning Assumptions 2021. As B2B executives build their annual plans for 2021, Forrester’s SiriusDecisions Planning [...]
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Press Release
Forrester Announces Full Conference Agenda For Data Strategy & Insights North America Live Virtual Experience
Mastercard and North Carolina Department of Health and Human Services among key organizations to discuss the impact of data, analytics, and AI on the decade ahead CAMBRIDGE, Mass., October 5, 2020 — Forrester (Nasdaq: FORR) today announced the full conference agenda for its Data Strategy & Insights North America live virtual, immersive experience to be held October 13–15, 2020. Featuring Forrester [...]
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Media Alert
Better Governance Leads To Better Customer Service
Customers expect to receive efficient, effortless, personalized service from brands. But those experiences often disappoint. Companies know that good service is important; for many, customer service is the cornerstone of their customer experience strategy. Per Forrester, a unified governance model for customer service delivery is no longer a nice-to-have but an imperative. Governance must include [...]
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Press Release
Forrester’s New Touchless Customer Experience Solution Tracks Real-Time Consumer Feedback During Pandemic
With FeedbackNow, leading brands gain critical in-the-moment consumer feedback safely to manage customer sentiment CAMBRIDGE, Mass., Sept. 30, 2020 / – Forrester (Nasdaq: FORR) today unveiled the touchless version of FeedbackNow, a real-time customer experience (CX) data collection solution at the point of experience to ensure the safety of customers and employees. As businesses reopen and travel becomes normal again, consumers [...]
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Media Alert
The State Of Open Banking In Singapore
Open banking is shifting the paradigm of the financial services sector as increased connectivity, competition, and transparency change the way customers access financial data and services. Facilitated by the Monetary Authority of Singapore (MAS), Singapore is adopting an organic approach to open banking. Although open banking is not mandatory, Singaporean banks are embracing it, actively [...]
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Press Release
Forrester Announces Full Conference Agenda For Summit EMEA 2020
LONDON, Sept. 24, 2020 / — Forrester (Nasdaq: FORR) today announced the agenda for Summit EMEA 2020, its flagship B2B event for sales, marketing, and product leaders, which will be held as a live virtual experience from October 5–7, 2020. The event will spotlight specific challenges faced by B2B executives in Europe to help them adapt, plan, and devise new strategies [...]
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Press Release
Forrester Announces Webcast Series To Help Financial Services Firms In India Reimagine Digital Experiences For Post-Pandemic World
New Delhi, September 24, 2020 — Forrester (NASDAQ: FORR) today announced its India Financial Services Webcast Week 2020, featuring five complimentary webcasts held from 5–9 October to help firms reimagine their digital efforts. Accelerating digital capabilities is critical to Indian financial services firms’ success, especially as they need to adapt to changing customer expectations and navigate [...]
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Media Alert
Online Retail Will Reach US$2.5 Trillion In Asia Pacific By 2024
In a new forecast by Forrester, online retail sales in Asia Pacific will grow from $1.5 trillion in 2019 to $2.5 trillion in 2024, with a compound annual growth rate (CAGR) of 11.3%. Forrester also estimates* that online retail sales in Asia Pacific is expected to get a boost from new buyers due to COVID-19, [...]
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Media Alert
Key Analyst Takeaways From Apple’s September 15 Tech Event
At its press event on Tuesday, Apple presented new wearables and iPads. Forrester VP and Principal Analyst Julie Ask and VP and Principal Analyst Thomas Husson both share perspective on Apple’s latest developments. From VP and Principal Analyst Julie Ask: The following are takeaways from today’s event on the Apple Watch: Apple is working hard [...]
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Press Release
Forrester Research, Inc. CEO And CFO To Speak At The Sidoti & Company, LLC Virtual Investor Conference
Forrester Research, Inc. (Nasdaq: FORR) today announced that Chief Executive Officer George Colony and Chief Financial Officer Michael A. Doyle will speak virtually at the Sidoti & Company, LLC Virtual Investor Conference on Wednesday, September 23, 2020 at 10 a.m. Eastern. A link to the live webcast of the presentation will be available via the [...]
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Press Release
Forrester Announces Full Conference Agenda For Security & Risk Global 2020 Virtual Experience
Event explores the biggest global risks of the decade and the latest tools to keep enterprises secure from new cyberthreats CAMBRIDGE, Mass., September 14, 2020 — Forrester (Nasdaq: FORR) today announced its full conference agenda for its Security & Risk Global 2020 live virtual experience to be held September 21–23, 2020. A destination for cybersecurity, [...]
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Press Release
Grammy Award Winner And Rock And Roll Hall Of Fame Inductee Michael McDonald To Headline Forrester’s H2 2020 Live Virtual Events
Renowned music icon to perform at Security & Risk Global, Data Strategy & Insights North America, and Technology & Innovation Global CAMBRIDGE, Mass., September 10, 2020 — Forrester (Nasdaq: FORR) today announced acclaimed musician and Rock and Roll Hall of Fame inductee Michael McDonald will serve as headline musical performer for its Security & Risk [...]
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Media Alert
The New Microsoft Surface Duo Represents A Bold Move
This Thursday, Microsoft’s dual-screen Surface Duo arrived in stores in the US. VP and Principal Analyst J.P. Gownder has been using the device first-hand and is able to share further comments. Here is a first quick take from J.P.: “Microsoft’s Surface Duo represents a bold move: Back into phones after the Nokia fiasco; into Android phones despite its rivalry with Google; [...]
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Press Release
Forrester: Empowered Customers Have Turned The Tables On Consumer-Facing Businesses
Consumers will dictate how B2C firms sell to them, forcing companies to continually adapt and keep up with changing customer expectations and buying behaviors. CAMBRIDGE, Mass., Sept. 9, 2020 — According to Forrester (Nasdaq: FORR), consumers no longer need to trade off price, convenience, and emotional experience when making buying decisions. They expect new products, services, and delivery models to [...]
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Media Alert
Forrester: Most Indian Banking Apps Behind The Curve On Functionality
Mobile apps are the touchpoint of choice for millions of Indian consumers to manage their finances. Forrester data indicates that 70% of Indian online adults with a bank account do their banking on a mobile app or website using their smartphone. A new report from Forrester reviews the mobile banking apps of 5 banks in [...]
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Press Release
Forrester’s Canada 2020 Customer Experience Index: CX Scores Remain Stable While Several Industries See Improved CX Quality Despite COVID-19 Pandemic
Canadian brands must focus on emotion to differentiate from competition CAMBRIDGE, Mass., August 27, 2020 — According to Forrester’s (Nasdaq: FORR) Canada 2020 Customer Experience Index (CX Index™), 11% of Canadian brands significantly improved their CX Index scores this year. The results also reveal that despite the COVID-19 pandemic, several industries saw an improvement in customer [...]
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Media Alert
Forrester: Xero’s Acquisition Of Waddle Signals Its Move Into Lending
On August 25th, accounting software provider Xero announced that it will acquire Waddle, a cloud-based invoice lending platform, for A$80 million to help SMBs get access to working capital. Providing a lending platform to other lenders lets Xero enter lending without the regulatory burden and risk on its balance sheets. Forrester’s Zhi-Ying Barry comments on [...]
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Media Alert
How Gojek Put Data-Driven Insights At The Heart Of Its Strategy
Most organizations seek to become insights-driven, but few enterprises attain mastery over the how to be one. To be truly insights-driven, business technology leaders must retool their organizations across multiple dimensions — talent, organizational design, process, and culture — to graft data into the DNA of the business. In a new case study report, Forrester [...]
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Media Alert
The Demand For Racial Equity Is Forcing Brands To Rethink Strategy
There used to be a time when brand strategy in the face of social movements was to do nothing. No more. Recent protests and bursts of violence over racial inequality are forcing brands – per consumer expectations – to actually take a side. Under the harsh glare of the social justice spotlight, the margin of error for brands has vanished. Brand [...]
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Media Alert
COVID-19 Is Accelerating Critical Enterprise Blockchain Initiatives
A new Forrester report, ‘COVID-19 Is Accelerating Critical Enterprise Blockchain Initiatives’, shows how Blockchain remains a nascent technology. And in times of crisis and financial constraint, spending on emerging technologies tends to be cut or even eliminated. But COVID-19 isn’t all bad news for DLT. COVID-19 stopped the clock on enterprise blockchain projects, but not [...]
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