Newsroom

Forrester analyzes the most pressing business, marketing and technology matters across the globe. Contact a member of the Forrester press team to get in touch with our thought leaders:

Corporate Communications; Investor Relations; and Lead for CX; CMO; Retail; Media; Branding; Agencies in North America
Shweta Agarwal, Cambridge, MA
+1 617 613 6805
sagarwal@forrester.com

Lead for CIO/IT Research in North America; Healthcare; Security & Risk; Government; Future of Work
Ira Kantor, Cambridge, MA
+1 617 613 6115
ikantor@forrester.com

Lead for CIO/IT Research including AI, Automation, IoT and Cloud in Europe
Hannah Segvich, London, U.K.
+44 20 7323 7602
hsegvich@forrester.com

Lead for Germany; CMO, CX, and Retail Research in Europe; Blockchain and Crypto; Banking, Insurance and Wealth Management; Telecom, Mobile and Wireless
Michael Burner, London, U.K.
+44 20 7323 7608
mburner@forrester.com

Lead for APAC
Iris Leong, Singapore
+65 6426 7016
ileong@forrester.com

Latest Newsroom Posts

Press Release

Forrester Releases SiriusDecisions Planning Assumptions To Help B2B Leaders Accelerate Growth In 2021

October 5, 2020
Rethinking familiar approaches to selling and building anew will be critical to the B2B revenue engine  CAMBRIDGE, Mass., October 5, 2020 — To help B2B marketing, sales, and product leaders align priorities amid unpredictable market conditions, Forrester (NASDAQ: FORR) today released Planning Assumptions 2021. As B2B executives build their annual plans for 2021, Forrester’s SiriusDecisions Planning [...]
Read More
Press Release

Forrester Announces Full Conference Agenda For Data Strategy & Insights North America Live Virtual Experience

October 5, 2020
Mastercard and North Carolina Department of Health and Human Services among key organizations to discuss the impact of data, analytics, and AI on the decade ahead  CAMBRIDGE, Mass., October 5, 2020 — Forrester (Nasdaq: FORR) today announced the full conference agenda for its Data Strategy & Insights North America live virtual, immersive experience to be held October 13–15, 2020. Featuring Forrester [...]
Read More
Media Alert

Better Governance Leads To Better Customer Service 

October 2, 2020
Customers expect to receive efficient, effortless, personalized service from brands. But those experiences often disappoint. Companies know that good service is important; for many, customer service is the cornerstone of their customer experience strategy.   Per Forrester, a unified governance model for customer service delivery is no longer a nice-to-have but an imperative. Governance must include [...]
Read More
Press Release

Forrester’s New Touchless Customer Experience Solution Tracks Real-Time Consumer Feedback During Pandemic

September 30, 2020
With FeedbackNow, leading brands gain critical in-the-moment consumer feedback safely to manage customer sentiment CAMBRIDGE, Mass., Sept. 30, 2020 / – Forrester (Nasdaq: FORR) today unveiled the touchless version of FeedbackNow, a real-time customer experience (CX) data collection solution at the point of experience to ensure the safety of customers and employees. As businesses reopen and travel becomes normal again, consumers [...]
Read More
Media Alert

The State Of Open Banking In Singapore

September 27, 2020
Open banking is shifting the paradigm of the financial services sector as increased connectivity, competition, and transparency change the way customers access financial data and services. Facilitated by the Monetary Authority of Singapore (MAS), Singapore is adopting an organic approach to open banking. Although open banking is not mandatory, Singaporean banks are embracing it, actively [...]
Read More
Press Release

Forrester Announces Full Conference Agenda For Summit EMEA 2020

September 24, 2020
LONDON, Sept. 24, 2020 / — Forrester (Nasdaq: FORR) today announced the agenda for Summit EMEA 2020, its flagship B2B event for sales, marketing, and product leaders, which will be held as a live virtual experience from October 5–7, 2020. The event will spotlight specific challenges faced by B2B executives in Europe to help them adapt, plan, and devise new strategies [...]
Read More
Press Release

Forrester Announces Webcast Series To Help Financial Services Firms In India Reimagine Digital Experiences For Post-Pandemic World

September 24, 2020
New Delhi, September 24, 2020 — Forrester (NASDAQ: FORR) today announced its India Financial Services Webcast Week 2020, featuring five complimentary webcasts held from 5–9 October to help firms reimagine their digital efforts. Accelerating digital capabilities is critical to Indian financial services firms’ success, especially as they need to adapt to changing customer expectations and navigate [...]
Read More
Media Alert

Online Retail Will Reach US$2.5 Trillion In Asia Pacific By 2024

September 18, 2020
In a new forecast by Forrester, online retail sales in Asia Pacific will grow from $1.5 trillion in 2019 to $2.5 trillion in 2024, with a compound annual growth rate (CAGR) of 11.3%. Forrester also estimates* that online retail sales in Asia Pacific is expected to get a boost from new buyers due to COVID-19, [...]
Read More
Media Alert

Key Analyst Takeaways From Apple’s September 15 Tech Event

September 15, 2020
At its press event on Tuesday, Apple presented new wearables and iPads. Forrester VP and Principal Analyst Julie Ask and VP and Principal Analyst Thomas Husson both share perspective on Apple’s latest developments. From VP and Principal Analyst Julie Ask: The following are takeaways from today’s event on the Apple Watch: Apple is working hard [...]
Read More
Press Release

Forrester Research, Inc. CEO And CFO To Speak At The Sidoti & Company, LLC Virtual Investor Conference

September 15, 2020
Forrester Research, Inc. (Nasdaq: FORR) today announced that Chief Executive Officer George Colony and Chief Financial Officer Michael A. Doyle will speak virtually at the Sidoti & Company, LLC Virtual Investor Conference on Wednesday, September 23, 2020 at 10 a.m. Eastern. A link to the live webcast of the presentation will be available via the [...]
Read More
Press Release

Forrester Announces Full Conference Agenda For Security & Risk Global 2020 Virtual Experience

September 14, 2020
Event explores the biggest global risks of the decade and the latest tools to keep enterprises secure from new cyberthreats CAMBRIDGE, Mass., September 14, 2020 — Forrester (Nasdaq: FORR) today announced its full conference agenda for its Security & Risk Global 2020 live virtual experience to be held September 21–23, 2020. A destination for cybersecurity, [...]
Read More
Press Release

Grammy Award Winner And Rock And Roll Hall Of Fame Inductee Michael McDonald To Headline Forrester’s H2 2020 Live Virtual Events

September 10, 2020
Renowned music icon to perform at Security & Risk Global, Data Strategy & Insights North America, and Technology & Innovation Global CAMBRIDGE, Mass., September 10, 2020 — Forrester (Nasdaq: FORR) today announced acclaimed musician and Rock and Roll Hall of Fame inductee Michael McDonald will serve as headline musical performer for its Security & Risk [...]
Read More
Media Alert

The New Microsoft Surface Duo Represents A Bold Move

September 10, 2020
This Thursday, Microsoft’s dual-screen Surface Duo arrived in stores in the US. VP and Principal Analyst J.P. Gownder has been using the device first-hand and is able to share further comments. Here is a first quick take from J.P.: “Microsoft’s Surface Duo represents a bold move: Back into phones after the Nokia fiasco; into Android phones despite its rivalry with Google; [...]
Read More
Press Release

Forrester: Empowered Customers Have Turned The Tables On Consumer-Facing Businesses

September 9, 2020
Consumers will dictate how B2C firms sell to them, forcing companies to continually adapt and keep up with changing customer expectations and buying behaviors. CAMBRIDGE, Mass., Sept. 9, 2020 — According to Forrester (Nasdaq: FORR), consumers no longer need to trade off price, convenience, and emotional experience when making buying decisions. They expect new products, services, and delivery models to [...]
Read More
Media Alert

Forrester: Most Indian Banking Apps Behind The Curve On Functionality

September 3, 2020
Mobile apps are the touchpoint of choice for millions of Indian consumers to manage their finances. Forrester data indicates that 70% of Indian online adults with a bank account do their banking on a mobile app or website using their smartphone.  A new report from Forrester reviews the mobile banking apps of 5 banks in [...]
Read More
Press Release

Forrester’s Canada 2020 Customer Experience Index: CX Scores Remain Stable While Several Industries See Improved CX Quality Despite COVID-19 Pandemic

August 27, 2020
Canadian brands must focus on emotion to differentiate from competition CAMBRIDGE, Mass., August 27, 2020 — According to Forrester’s (Nasdaq: FORR) Canada 2020 Customer Experience Index (CX Index™), 11% of Canadian brands significantly improved their CX Index scores this year. The results also reveal that despite the COVID-19 pandemic, several industries saw an improvement in customer [...]
Read More
Media Alert

Forrester: Xero’s Acquisition Of Waddle Signals Its Move Into Lending

August 26, 2020
On August 25th, accounting software provider Xero announced that it will acquire Waddle, a cloud-based invoice lending platform, for A$80 million to help SMBs get access to working capital. Providing a lending platform to other lenders lets Xero enter lending without the regulatory burden and risk on its balance sheets. Forrester’s Zhi-Ying Barry comments on [...]
Read More
Media Alert

How Gojek Put Data-Driven Insights At The Heart Of Its Strategy

August 25, 2020
Most organizations seek to become insights-driven, but few enterprises attain mastery over the how to be one. To be truly insights-driven, business technology leaders must retool their organizations across multiple dimensions — talent, organizational design, process, and culture — to graft data into the DNA of the business. In a new case study report, Forrester [...]
Read More
Media Alert

The Demand For Racial Equity Is Forcing Brands To Rethink Strategy

August 24, 2020
There used to be a time when brand strategy in the face of social movements was to do nothing. No more. Recent protests and bursts of violence over racial inequality are forcing brands – per consumer expectations – to actually take a side. Under the harsh glare of the social justice spotlight, the margin of error for brands has vanished. Brand [...]
Read More
Media Alert

COVID-19 Is Accelerating Critical Enterprise Blockchain Initiatives

August 18, 2020
A new Forrester report, ‘COVID-19 Is Accelerating Critical Enterprise Blockchain Initiatives’, shows how Blockchain remains a nascent technology. And in times of crisis and financial constraint, spending on emerging technologies tends to be cut or even eliminated. But COVID-19 isn’t all bad news for DLT. COVID-19 stopped the clock on enterprise blockchain projects, but not [...]
Read More