Newsroom

Forrester analyzes the most pressing business, marketing and technology matters across the globe. Contact a member of the Forrester press team to get in touch with our thought leaders:

Corporate Communications; Investor Relations; and Lead for CX and CMO
Shweta Agarwal, Cambridge, MA
+1 617 613 6805
sagarwal@forrester.com

Lead for CIO/IT Research in North America; Healthcare; Security & Risk; Government; Future of Work
Ira Kantor, Cambridge, MA
+1 617 613 6115
ikantor@forrester.com

Lead for Retail; Media; Branding; Agencies in North America
Kendra Dorr, Cambridge, MA
+1 617 613 6824
kdorr@forrester.com

Lead for CIO/IT Research including AI, Automation, IoT and Cloud in Europe
Hannah Segvich, London, U.K.
+44 20 7323 7602
hsegvich@forrester.com

Lead for Germany; CMO, CX, and Retail Research in Europe; Blockchain and Crypto; Banking, Insurance and Wealth Management; Telecom, Mobile and Wireless
Michael Burner, London, U.K.
+44 20 7323 7608
mburner@forrester.com

Lead for APAC
Iris Leong, Singapore
+65 6426 7016
ileong@forrester.com

Latest Newsroom Posts

Press Release

Forrester: Retail Will See A $2.1 Trillion Loss Globally In 2020 Due To Coronavirus Pandemic

April 30, 2020
Offline non-grocery retail will contract by 20%, while eCommerce sales will remain flat  CAMBRIDGE, Mass., April 30, 2020 — Forrester predicts that due to the coronavirus, global retail sales in 2020 will decline by an average of 9.6% globally, a loss of $2.1 trillion. Forrester also predicts that it will take four years for retailers to overtake pre-pandemic levels.  According to Forrester’s updated retail forecasts across North America, Asia, Europe, and Latin America, the impact of the coronavirus on retail sales will vary worldwide given the regional differences and considering that [...]
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Media Alert

The State Of Digital Retail Payments In Asia Pacific

April 30, 2020
In recent years, digital retail payments have made inroads throughout Asia Pacific, supplanting traditional ways of paying for retail purchases, like cash and credit cards. Four catalysts are driving its growth in the region: digitally empowered customers, digital-aware regulators, digital platforms, and digitally transforming banks. In a new report, Forrester examined the landscape, opportunities, and [...]
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Media Alert

Coronavirus Will Change The Future of Insurance

April 29, 2020
The effects of coronavirus on consumers, businesses, and insurers will outlive the far reaching and severe impact the virus has already had. However, the current pandemic will change the insurance industry irrevocably over the next decade in the following ways: A bigger shift to contract employees (and robots) upending workers compensation Remote work models passing muster, driving [...]
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Media Alert

The State Of Open Banking In Australia

April 29, 2020
Unlike in the UK, where open banking was introduced to encourage competition in the financial services sector, Australia’s open banking regime is a consequence of the Consumer Data Right (CDR), which aims to let customers get greater access to and control of their data to get the best outcomes for themselves. A new report by [...]
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Press Release

Forrester Research To Broadcast Its 2020 First-Quarter Earnings Conference Call

April 24, 2020
CAMBRIDGE, Mass., April 24, 2020 — Forrester Research, Inc. (Nasdaq: FORR) will broadcast its first-quarter earnings conference call at 4:30 p.m. Eastern time on Thursday, May 7, 2020. The call will be available at forrester.com. Investors who want to hear the call should log on at least 15 minutes prior to the broadcast. Participants may preregister for the call at https://forr.com/3bBlxZy. Instructions are [...]
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Media Alert

Amazon, Apple, And Google Race To Tackle Coronavirus

April 23, 2020
For close to a decade, tech industry leaders like Amazon, Apple, and Google have pursued revenue growth opportunities in the nearly $8 trillion global healthcare market. Apple is compelling health insurers to subsidize the cost of the Apple Watch for members. Google focuses on differentiating its Google Cloud Platform through its healthcare AI research and [...]
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Press Release

Forrester Announces Guest Keynotes And Conference Agenda For Virtual SiriusDecisions Summit 2020

April 23, 2020
Acclaimed professor Dr. Brené Brown and award-winning entrepreneur Johnny Earle, founder of Johnny Cupcakes, to headline Summit CAMBRIDGE, Mass., April 23, 2020 — Forrester today announced the conference agenda and guest keynote speakers for its SiriusDecisions Summit 2020, which will be held virtually from May 4–7, 2020. Summit 2020 is a must-attend event for B2B leaders [...]
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Press Release

Forrester: Start Planning Your Coronavirus Pandemic Recovery Now

April 20, 2020
CAMBRIDGE, Mass., April 20, 2020 — According to Forrester, many countries across North America and Europe are entering phase three (management) of the coronavirus pandemic, expected to last from mid-May through the end of the year 2020 and into the year 2021. During this phase, pandemic management protocols (PMPs) — ways of working, traveling, socially congregating, [...]
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Media Alert

5 inches or less: Information workers prefer “small” iPhone

April 14, 2020
VP & Principal Analyst Frank Gillett on why Apple would consider a new “small” iPhone, and why other smartphone makers should do too: “Smartphones started out small and pocketable in 2007. Today, the biggest phones have displays nearly double in size, and they’re barely pocketable (1). But tech news sites report persistent rumors that Apple [...]
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Media Alert

Brands Must Understand Consumer Energy To Connect With Isolated Consumers

April 13, 2020
US online adults’ Consumer Energy Index scores have dropped on all four dimensions and show a shift toward isolation and distrust since March 2019. Per the COVID-19 pandemic, brand leaders looking to stay connected with their customers should: Recognize that consumers aren’t eager to buy their next big thing. Craft messages that match the emotional [...]
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Media Alert

Coronavirus Will Affect Ad-Spend Categories In Different Ways

April 13, 2020
Per the COVID-19 pandemic, Forrester expects near-term challenges for search marketing as marketers move ad spend around. A few things to consider: Digital advertising, including search advertising, is easier to cancel than other forms of advertising. Brand will still matter and, in some cases, will matter more. Search advertising is closer to the point of [...]
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Media Alert

US Virtual Care Visits To Soar To More Than 1 Billion

April 10, 2020
The COVID-19 pandemic will forever change the face of healthcare. As such Forrester has revised its original predictions for virtual care visits for 2020. Forrester now predicts that virtual care visits will soar to more than 1 billion this year, including 900 million visits related to COVID-19. Forrester also expects time and resource constraints to [...]
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Media Alert

How COVID-19 Is Impacting The Retail Sector

April 10, 2020
March 2020 marked a tough month for many retail categories, as nearly $100 billion in US retail spend disappeared. In April, Forrester predicts retail sales will likely hit historic lows for several industries in the US including: Apparel retails will see a 79% decrease, or $17 billion dollars less revenue, versus April 2019. Restaurants will [...]
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Media Alert

How Australian Employees Feel About COVID-19

April 9, 2020
As part of our #pandemicEX project, Forrester surveyed over 1,800 working adults across Europe and Asia Pacific, including 274 in Australia, to find out how they feel their firms are responding to the coronavirus. Key highlights from the survey: Australians are bracing for further disruption… Not surprisingly, 72% of Australian respondents are “afraid of the [...]
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Media Alert

How Employees In Singapore Feel About COVID-19

April 9, 2020
As part of our #pandemicEX project, Forrester surveyed over 1,800 working adults across Europe and Asia Pacific, including 271 in Singapore, to find out how they feel their firms are responding to the coronavirus. Here are some key highlights: Only half of companies have the confidence of Singaporean employees. 57% percent of Singaporean workers agree [...]
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Media Alert

The Impact Of COVID-19 On Australia’s Tech Market

April 7, 2020
Economic instability unseen since the 2008 global financial crisis means that Forrester has significantly revised our Australian technology spend forecast in order to help CIOs and supply-side technology leaders understand the likely impact of COVID-19 and natural disasters in Australia. From a base of US$53.6 billion in 2019, our original forecast estimated that total spending [...]
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Press Release

Forrester Provides Update On Events Planned Through Q2 2020

April 2, 2020
CAMBRIDGE, Mass., April 2, 2020 — Forrester today announced an update to its events lineup scheduled for the second quarter of 2020. Forrester previously announced that its SiriusDecisions Summit will be delivered as a virtual event. Today, the company announced that its CX Sydney and CX North America events will also be held virtually. Additionally, Forrester [...]
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Media Alert

Forrester Updates China Tech Spending Forecast

March 18, 2020
Without a doubt, the COVID-19 pandemic will hit China’s GDP hard in the first quarter of 2020. As the virus spreads throughout our highly connected world, it will inevitably have a significant impact on the global economy.  As such, Forrester has adjusted our initial forecast of China’s tech spending for 2020. As China’s government is undertaking massive efforts [...]
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Media Alert

Pandemic content collection: Special reports, blogs, podcasts on the impact of COVID-19

March 17, 2020
To get Forrester’s latest insights and guidance on how to address the growing business and employee experience implications of  COVID-19, please visit our COVID-19 insights hub. Forrester’s COVID-19 insights hub is updated daily to offer the latest insights across a wide variety of topics including the impact of the pandemic on the global tech market, [...]
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Press Release

Forrester SiriusDecisions Summit 2020 To Be Held As A Virtual Conference

March 13, 2020
Attendees will get the full Summit experience; all keynotes, track sessions, marketplace, networking, and analyst interactions to be delivered virtually CAMBRIDGE, Mass., March 13, 2020 — Forrester today announced that its SiriusDecisions Summit 2020 will now be delivered as a virtual conference, starting May 4. The decision has been made in light of the COVID-19 [...]
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