Newsroom

Forrester analyzes the most pressing business, marketing and technology matters across the globe. Contact a member of the Forrester press team to get in touch with our thought leaders:

Corporate Communications; Investor Relations; and Lead for CX and CMO
Shweta Agarwal, Cambridge, MA
+1 617 613 6805
sagarwal@forrester.com

Lead for CIO/IT Research in North America; Healthcare; Security & Risk; Government; Future of Work
Ira Kantor, Cambridge, MA
+1 617 613 6115
ikantor@forrester.com

Lead for Retail; Media; Branding; Agencies in North America
Kendra Dorr, Cambridge, MA
+1 617 613 6824
kdorr@forrester.com

Lead for CIO/IT Research including AI, Automation, IoT and Cloud in Europe
Hannah Segvich, London, U.K.
+44 20 7323 7602
hsegvich@forrester.com

Lead for Germany; CMO, CX, and Retail Research in Europe; Blockchain and Crypto; Banking, Insurance and Wealth Management; Telecom, Mobile and Wireless
Michael Burner, London, U.K.
+44 20 7323 7608
mburner@forrester.com

Lead for APAC
Iris Leong, Singapore
+65 6426 7016
ileong@forrester.com

Latest Newsroom Posts

Media Alert

PEAK Coaching Drives Performance, PEAK Leadership Powers Employee Experience (EX)

July 6, 2020
Coaching isn’t a new concept in the realm of leadership practice. Yet few organizations have invested in developing managers at all levels to become coaches who can systematically support and drive their team members’ growth. Forrester emphasizes that while there are many tools in a leader’s toolbox, coaching is the most effective in driving business [...]
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Media Alert

Government Digital Transformation In Asia Pacific Requires Customer Obsession

July 6, 2020
As governments around the world deal with the COVID-19 pandemic and global recession, the need for digital transformation and exceptional government customer experience (CX) has never been greater. Customers have rising expectations of digital experiences from the brands they interact with, and they expect the same — or more — from their government. In Forrester’s [...]
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Media Alert

The Number Of UK Virtual Care Visits Will Reach 20 Million In 2020

July 2, 2020
Forrester has published a new report on the topic of virtual healthcare in the UK and how the pandemic has impacted virtual care adoption. The pandemic has accelerated the shift to a virtual-first healthcare delivery model on a global scale – and the UK is no exception. While countries in Western Europe and the UK [...]
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Media Alert

Australian COVID-19 Business Recovery Planning Must Center Around Employee Understanding

July 2, 2020
As businesses reopen, organizations must factor employee concerns into their current and post-pandemic strategy plans, including when and how to bring employees back to work safely. While Australians are regaining confidence of their safety both inside and outside of the workplace, they still have major concerns. Two successive waves of Forrester’s PandemicEX survey reveals the [...]
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Media Alert

Forrester Adjusts Australian Tech Spend Forecast Downwards

June 24, 2020
In an updated report, Forrester revises its tech spend forecast for the Australian market downwards based on updated IMF GDP forecasts. Entering 2020, Forrester forecasts that Australian tech spending growth would rise from 2.7% in 2019 to more than 4% by 2021. In early April, the forecast was adjusted to reflect that spending would shrink [...]
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Press Release

Forrester: Organizations’ Workforce Strategies Are Not Ready For The Future Of Work

June 23, 2020
Assess readiness across employee experience, human capital management technology, robotics quotient, and human-centric leadership to build an adaptive workforce  CAMBRIDGE, Mass., June 23, 2020 — According to Forrester (Nasdaq: FORR), the global pandemic and the economic downturn have accelerated the transformation of the future of work to weeks, not years. Unfortunately, most leaders and their organizations’ workforce strategies are woefully unprepared for an accelerated future-of-work reality. To help leaders build an adaptive workforce able to navigate and surmount upcoming obstacles, Forrester released The [...]
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Media Alert

Avoiding The Most Critical Risks When Returning To Work

June 23, 2020
New Forrester research outlines 15 critical risks businesses must consider as they develop their respective pandemic recovery plans. As organizations begin reopening offices, factories, retail locations, and other facilities June into July, employers must develop comprehensive pandemic management protocols (PMPs) that dictate which employees can return to work and when, and whether they will have [...]
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Press Release

Forrester Releases Events Schedule For The Remainder Of 2020

June 23, 2020
Company will offer all events as paid live virtual experiences through the end of 2020 CAMBRIDGE, Mass., June 23, 2020 — Forrester (NASDAQ: FORR) today announced an update to its events lineup scheduled for the third and fourth quarters of 2020. The company announced that all events scheduled in the second half of 2020 will be [...]
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Media Alert

To Retain Cybersecurity Talent, Fix Toxic Security Culture

June 22, 2020
Forrester has released new research that describes how finding security talent is essential to a security team’s success and minimizing risk to an organization. While today’s cybersecurity’s self-inflicted staffing shortage is reversible by casting a wider net and changing hiring processes, it’s not enough. Once rare talent is found, time must be invested by organizations [...]
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Press Release

Forrester’s US 2020 Customer Experience Index Reveals CX Quality Improved Dramatically Over The Past Year

June 15, 2020
27% Of Brands And Nine Industries Achieved Significantly Higher Scores; CX Differentiation Is The Key To Post-Pandemic Success CAMBRIDGE, Mass., June 15, 2020 – According to Forrester’s US 2020 Customer Experience Index (CX Index™) rankings, 27% of brands improved their CX Index scores over the past year, a significant jump compared to previous years marked by [...]
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Media Alert

Fifteen Critical Risks To Avoid Or Mitigate When Returning Employees To Work

June 11, 2020
As firms start to reopen office buildings and other facilities, they will have to develop detailed pandemic management protocols (PMPs) before they can safely ask their employees, customers, and others to return. In addition to health and safety risks, firms must also consider operational as well as privacy and compliance risks. If left unmitigated, these [...]
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Press Release

Forrester: The Time Is Now For CX And Marketing Professionals To Transform Customer Experience

June 10, 2020
New Research To Be Unveiled At CX North America 2020 Will Help Organizations Recalibrate Customer Experience To Address Changing Customer Needs CAMBRIDGE, Mass., June 10, 2020 — Unprecedented levels of market uncertainty paired with new guidelines on how to serve customers during the pandemic are forcing brands to reimagine their interactions with customers. Aspects of [...]
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Media Alert

How 26 Firms In APAC Changed Their Policies And Strategies To Support Customers In Tumultuous Times

June 4, 2020
The COVID-19 pandemic has shuttered businesses around the world, forcing millions of people to work from home and millions more into unemployment. As the economic effects of closures cascade, firms need to accommodate customers and partners with uncertain or reduced incomes — or lose their business entirely. Forrester has published a new report which highlights [...]
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Press Release

Internationally Recognized Chef José Andrés And Grammy Award Winner Sheryl Crow To Headline Forrester’s CX North America 2020 Virtual Experience

June 4, 2020
Forrester Announces Full Conference Agenda For Virtual CX North America 2020 CAMBRIDGE, Mass., June 4, 2020 — Forrester today announced the guest keynote speaker, musical performer, and conference agenda for its CX North America 2020 virtual experience, which will be held from June 16–18, 2020. José Andrés, the acclaimed chef, humanitarian, author, TV personality, and educator, [...]
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Media Alert

Forrester Comments On Facebook’s Investment In GoJek

June 3, 2020
Following the news that Facebook and Paypal have invested in GoJek, Indonesia’s ride-hailing and food delivery giant, Analyst Meng Liu has the following comments: With this investment, Facebook can expand its digital payment and financial services to Indonesia and more broadly to the Southeast Asian market. The payment sector is still underserviced and the opportunity [...]
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Media Alert

Consumer Takeaways From Facebook’s “Virtual” Walkout

June 2, 2020
In the aftermath of Facebook’s “virtual” employee walkout earlier this week, Forrester Senior Analyst Anjali Lai has offered the following consumer-driven insights: Employees showing their defiance against Facebook is unusual for the company, which up until now has managed to sustain a positive employee experience and loyalty among employees. But it’s not unusual for the [...]
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Press Release

Forrester Announces EMEA Webcast Series To Help Tech Leaders Adapt To Constant Change Post-COVID-19

June 2, 2020
LONDON, June 2, 2020 — CIOs and tech leaders in Europe are facing an uncertain and rapidly deteriorating economic outlook as a result of COVID-19. With shrinking tech budgets and spending on software, tech outsourcing, and tech staff declining across all industries, organisations need to reassess their priorities and embrace adaptiveness in these times of constant change. To [...]
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Media Alert

COVID-19 To Result In India’s Slowest Tech Spending Growth In Past Decade; Could Contract By Up To 4.8%

May 29, 2020
At the start of 2020, India’s economy was struggling to shake off the impact of recessionary risks due to growing protectionism in the West and the US-China trade war. While the country’s GDP growth of nearly 6% was low for India, it was still on track to achieve Forrester’s 2019 prediction of 7% tech spending [...]
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Press Release

Forrester Research, Inc. CEO and CFO To Speak At The William Blair 40th Annual Growth Stock Conference.

May 28, 2020
CAMBRIDGE, Mass., May 28, 2020 Forrester Research, Inc. (Nasdaq: FORR) today announced that Chief Executive Officer George Colony and Chief Financial Officer Michael A. Doyle will speak at the William Blair 40th Annual Growth Stock Conference on Thursday, June 11, 2020 virtually. George Colony and Michael Doyle will address the conference attendees at 11:00 AM [...]
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Press Release

Forrester Recognizes Five B2B Organizations For Achieving Strong Sales, Marketing, And Product Alignment

May 27, 2020
Recently honored at Forrester’s SiriusDecisions Summit, these organizations put bold ideas into action to drive company performance CAMBRIDGE, Mass., May 27, 2020 — Forrester today recognized five B2B organizations that transformed their marketing positioning, strategy, and processes to drive business growth using SiriusDecisions frameworks. Executives from Cisco, CME Group, Gigamon, SAP + Qualtrics, and VMware Carbon [...]
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