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A one-stop shop for Forrester’s latest news and company updates.

Forrester analyzes the most pressing business, marketing and technology matters across the globe. Contact a member of the Forrester press team to get in touch with our thought leaders:

Jenna Vassallo, North America
+1 617 613 5746
jvassallo@forrester.com

Michael Burner, Europe
+44 20 7323 7608
mburner@forrester.com

Iris Leong, Asia Pacific
+65 6426 7016
ileong@forrester.com

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Latest Newsroom Posts

MEDIA ALERT

Forrester: Local Loop Unbundling Will Fail In Europe

January 11, 2000
Bad technology, poor economics, and incumbent stonewalling will prevent unbundling’s success. With all the hype in Europe around local loop unbundling, users have been forgotten and the benefits will be too little, too late, Forrester Research predicts. A new Report from Forrester Research B.V. (Nasdaq: FORR) outlines how firms must look instead to technologies like [...]
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MEDIA ALERT

Business Trade Will Drive Healthcare eCommerce To $370 Billion By 2004, According To Forrester

January 10, 2000
Compared with travel, finance, and even the steel industry, healthcare eCommerce is a late bloomer. Despite this slow start, a new Report from Forrester Research, Inc. (Nasdaq: FORR) estimates that the healthcare industry will reach $370 billion in online transactions by 2004. The Web will become the foundation for a new healthcare industry infrastructure that [...]
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MEDIA ALERT

Customer Service Drives The Future Of Online Sales, Predicts Forrester Research

January 4, 2000
Online consumers expect customer service to involve much more than post-purchase problem solving. According to a new Technographics® Report from Forrester Research, Inc. (Nasdaq: FORR), Web shoppers seek and expect customer service at each step of the transaction process. Exceptional service actually increases online buyers’ total satisfaction, which encourages repeat visits and word-of-mouth recommendations. “Retailers [...]
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MEDIA ALERT

Dot Com Or Dot Corp — The Right Organization Drives Net Success According To Forrester

January 3, 2000
Organizing for eCommerce is not a tactical decision — how a company organizes its Net efforts has strategic implications. A recent Report from Forrester Research, Inc. (Nasdaq: FORR) found that most firms are still struggling to find the optimal organization for their eCommerce efforts. To succeed, companies need to reshape their organizations along one of [...]
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MEDIA ALERT

Web Site Success Transcends Hits And Page Views, Predicts Forrester Research

December 28, 1999
According to a new Report from Forrester Research, Inc. (Nasdaq: FORR), today’s shallow valuation of Web site success fails to provide the insight needed to steer online efforts. To accurately quantify success, sites must examine visitor profiles and online behavior, instead of the number of page views. Leaders will extend this analysis to other channels, [...]
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MEDIA ALERT

Northern Europe Will Close The Ecommerce Gap With The US, According To Forrester Research B.V.

December 20, 1999
Europe’s online business and consumer trade will grow at triple-digit rates over the next five years, reaching [EURO]1.6 trillion by 2004. Attaining this growth will not be easy, however, and only Northern Europe will significantly close the gap with the US. A new Report from Forrester Research B.V. (Nasdaq: FORR) outlines how eCommerce networks can [...]
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MEDIA ALERT

Continental Airlines’ Web Site Lands First Place, According To Forrester PowerRankings™

December 16, 1999
High usability and customer service marks earned Continental Airlines the No. 1 spot in the Airlines category, the latest addition to Forrester PowerRankings announced today by Forrester Research, Inc. (Nasdaq: FORR). Forrester PowerRankings combine survey data from online consumers, rigorous shopping-experience tests, and unbiased expert analysis to provide objective rankings of the leading eCommerce sites. [...]
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MEDIA ALERT

Forrester Predicts That One In Three Europeans Will Access The Net Via Mobile Phone By 2004

December 16, 1999
Europe stands on the brink of a revolution in Internet access. By 2004, one-third of all Europeans — more than 219 million consumers — will regularly use their mobile phones to access Internet services according to a new Report from Forrester Research B.V. (Nasdaq: FORR). Although the sites that will host these services are already [...]
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MEDIA ALERT

Financial Firms Must Reinvent Themselves To Serve Net-Powered Consumers

December 15, 1999
According to a new Report from Forrester Research, Inc. (Nasdaq: FORR), financial services firms’ prospects are clouded by a new breed of Net-empowered consumers who don’t value the traditional service provided by today’s leaders. Financial firms will have to expand beyond their existing organizations to create autonomous subsidiaries, make acquisitions, or find partners willing to [...]
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MEDIA ALERT

Forrester Research Names Stanley H. Dolberg Vice President Of Research

December 13, 1999
Forrester Research, Inc. (Nasdaq: FORR) today announced the promotion of Stanley H. Dolberg to vice president of research. Dolberg succeeds Stuart D. Woodring, who will be launching several new ventures for Forrester. The appointment takes effect immediately. “We are very pleased to announce Stan’s promotion to vice president,” said George F. Colony, chairman of the [...]
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MEDIA ALERT

Cooperative eCommerce To Replace Affiliate Marketing

December 6, 1999
New affiliate programs redefine the consumer selling model as relationships between online retail and media sites mature. According to a new Report from Forrester Research, Inc. (Nasdaq: FORR), retail and media firms will share ownership of traffic, revenue, merchandising, and content to drive revenue and increase brand awareness. Affiliate programs will evolve from one-size-fits-all links [...]
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MEDIA ALERT

One In Three Europeans Will Embrace A Digital Lifestyle By 2003

December 6, 1999
Internet penetration in Europe will grow from 19% to 33% by 2003 as Europeans accelerate their integration of new technologies into everyday life. However, the popular embrace of mobile phones and the Internet will not mean that Europe can be viewed as a single market. In a new Technographics® Europe Report, Forrester Research B.V. (Nasdaq: [...]
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MEDIA ALERT

Ad Hoc Skills Solutions Are Not Enough; Companywide People Emphasis Is Necessary

November 25, 1999
A majority of companies are reporting skills shortages in IT and resorting to external help to close the gap. In order to survive, companies must change their skills and staff orientation toward an external technology (eT) focus and become people powerhouses. In a new Report, Forrester Research B.V. (Nasdaq: FORR) identifies three key elements needed [...]
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MEDIA ALERT

Multiapplication Smart Cards Will Fail To Materialize

November 25, 1999
By 2004, there will be 295 million smart cards in use in Europe. Companies today are using single-application smart cards to test the economies of scale for multiapplication smart cards, but transitioning to multiapplication cards, which offer a better business model and consumer proposition, will pose enormous challenges. In a new Report, Forrester Research B.V. [...]
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MEDIA ALERT

Forrester Predicts That The Web Will Shift Power From Networks To Professional Sports Leagues

November 24, 1999
More than 22% of North American households today actively follow sports on the Web. Just as the onset of online brokerage upset the balance of power in the investment world, the Internet will disrupt the broadcast network monopoly over the delivery of sports entertainment. In a recent Report, Forrester Research, Inc. (Nasdaq: FORR) predicts that [...]
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MEDIA ALERT

Brand Doesn’t Drive Young Consumers Online

November 23, 1999
Simple economics compels companies to win the hearts, minds, and wallets of young consumers. However, young consumers’ preferences for leading brands don’t correlate with traffic to these companies’ Web sites. According to a new Technographics® Report from Forrester Research, Inc. (Nasdaq: FORR), certain companies don’t need mass-appeal sites at all and should redirect their online [...]
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MEDIA ALERT

Mobile eCommerce Drives Wireless’ Future

November 16, 1999
Although wireless companies are banking on third-generation (3G) wireless systems to catapult them into new markets, new business models, not new technology, will drive wireless growth. According to a new Report from Forrester Research, Inc. (Nasdaq: FORR), carriers must leverage simpler infrastructures with the power of the Internet to drive mobile eCommerce. To profit from [...]
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MEDIA ALERT

Forrester Forum Explores Winning Business Models For The Real-Time Internet Economy

November 12, 1999
To succeed in the Internet economy, companies must undergo a pragmatic revolution — deconstructing existing processes and organizations and reinventing them to meet new market demands. At the Forrester Executive Strategy Forum in Boston, more than 800 corporate leaders gathered to learn how they must reshape their external business relationships and internal organizations to meet [...]
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MEDIA ALERT

Forrester Executive Strategy Forum To Explore Winning Strategies For The Internet Economy

November 3, 1999
Forrester Research, Inc. (Nasdaq: FORR) today announced the final agenda for the upcoming Executive Strategy Forum, “Beyond eCommerce: Winning In The Internet Economy,” to be held November 10-12, 1999, at the Westin Hotel Copley Place, Boston, Mass. This two-and-a-half-day Forum will focus on the eCommerce strategies and technologies that will enable companies to define and [...]
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MEDIA ALERT

US eCommerce Services Market To Reach $64.8 Billion In 2003

November 2, 1999
The US market for eCommerce services will boom as firms grapple with complex Internet initiatives linking internal technologies and processes to suppliers and customers. According to a new Report from Forrester Research, Inc. (Nasdaq: FORR), average eCommerce help budgets will rise from $750,000 in 1999 to $1.5 million in 2001. The increased demand for eCommerce [...]
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