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A one-stop shop for Forrester’s latest news and company updates.

Forrester analyzes the most pressing business, marketing and technology matters across the globe. Contact a member of the Forrester press team to get in touch with our thought leaders:

Jenna Vassallo, North America
+1 617 613 5746
jvassallo@forrester.com

Michael Burner, Europe
+44 20 7323 7608
mburner@forrester.com

Iris Leong, Asia Pacific
+65 6426 7016
ileong@forrester.com

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MEDIA ALERT

Senator McCain Leading In The Polls, Lagging On The Net, According To Forrester Research

February 11, 2000
Despite strong visibility among constituents, all four of the top presidential candidates’ Web sites undermine their campaign efforts. According to a Brief from Forrester Research, Inc. (Nasdaq: FORR), Bill Bradley, George W. Bush, Al Gore, and John McCain all fail to use the Internet to further their campaigns. Their sites suffer from cumbersome navigation, a [...]
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MEDIA ALERT

Top Brokers Attend Forrester Summit To Discuss Future Of Online Brokerage Ratings

February 11, 2000
Executives from the leading brokerage firms joined Forrester Research, Inc. (Nasdaq: FORR) for an industry summit on the future of online brokerage ratings. The goal of the summit, held last week in New York, was to discuss the use of ratings systems as both a tool for consumers and a benchmarking method for brokerage firms. [...]
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MEDIA ALERT

eMarketplaces Will Lead US Business eCommerce To $2.7 Trillion In 2004, According To Forrester

February 7, 2000
An overwhelming majority of US firms will be transacting on the Net in two years, drawn online by a host of compelling cross-organization process efficiencies. In a new Report in which more than 90% of firms described plans to buy and sell on the Internet, Forrester Research, Inc. (Nasdaq: FORR) predicts that US business-to-business eCommerce [...]
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MEDIA ALERT

Consumer Attitudes Will Shape eCommerce Success In Europe, According To Forrester Research

February 4, 2000
Online shopping in Europe is slowly taking off. While consumers are getting used to the idea of buying online, a new Technographics® Europe Report from Forrester Research B.V. (Nasdaq: FORR) finds that many are held back by a lack of experience, trust, and need. Retailers need to understand how differences in consumer attitudes toward the [...]
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MEDIA ALERT

Forrester Research Reports Record Fourth-Quarter And 1999 Results

February 3, 2000
Forrester Research, Inc. (Nasdaq: FORR), a leading provider of research and analysis on the Internet and emerging technologies, today announced consolidated revenues of $27.7 million for the fourth quarter ended December 31, 1999, an increase of 51% from $18.3 million in the fourth quarter of 1998. Before one-time acquisition costs of approximately $694,000 incurred in [...]
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MEDIA ALERT

Forrester Research Announces Filing Of A Registration Statement For Public Offering Of 2,840,000 Shares Of Common Stock

January 31, 2000
Forrester Research, Inc. (Nasdaq: FORR) today announced that it has filed a registration statement with the Securities and Exchange Commission for a public offering of 2,840,000 split-adjusted shares of its common stock. Of the shares being offered, 200,000 split-adjusted shares will be offered by the Company. The remaining 2,640,000 split-adjusted shares will be offered by [...]
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MEDIA ALERT

Forrester: The Portal Race Is Over — The Race For Online Marketing Dollars Is Just Beginning

January 28, 2000
The race for portal dominance is over. While traffic continues to surge at AOL, Yahoo!, and MSN, the other broad-based portals — AltaVista, Excite, GO.com, Lycos, and Snap.com — are showing modest gains at best. With traffic fracturing into two camps — a few broad-based portals and thousands of vertical sites — a new battle [...]
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MEDIA ALERT

Administaff Announces Business Alliance With Forrester Research

January 27, 2000
Administaff, Inc. (NYSE: ASF), a leading professional employer organization (PEO), today announced an agreement with Forrester Research, Inc. (NASDAQ: FORR), a widely recognized source of research and analysis on the global Internet economy, to offer its line of electronic research products on Administaff’s new business-to-business eCommerce portal. The agreement will provide Administaff’s client companies access [...]
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MEDIA ALERT

Germany Will Lead Europe To 14 Million Online Brokerage Accounts By 2004, According To Forrester

January 25, 2000
Changing investment habits will propel Europe’s online brokerage accounts to 14 million by 2004, up from 1.3 million accounts today. Germany will lead the way with its growing online population and aggressive online brokers. But as mainstream investors start to come online in 2002, brokerage firms will need to rethink their strategies. A new Report [...]
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MEDIA ALERT

Net Marketplaces Will Create Interconnected One-Stop Shops, Predicts Forrester Research

January 24, 2000
While online eMarketplaces will thrive as business-to-business venues, the mystique of their operating models will dissipate — resulting in an industry shakeout in 18 to 24 months in the US. According to a new Report from Forrester Research, Inc. (Nasdaq: FORR) these eMarketplaces must evolve from today’s isolated niche offerings to become highly interconnected one-stop [...]
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MEDIA ALERT

Forrester Announces Two-For-One Stock Split And Possible Public Offering

January 18, 2000
Forrester Research, Inc. (Nasdaq: FORR) today announced that its board of directors has declared a two-for-one split of its common stock in the form of a 100-percent stock dividend, which is expected to be paid on or about February 7, 2000, to shareholders of record on January 31, 2000. Forrester also announced that it is [...]
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MEDIA ALERT

National Retail Federation And Forrester Research Announce Online Retail Index

January 17, 2000
The National Retail Federation (NRF), the world’s largest retail trade association, Forrester Research, Inc. (Nasdaq: FORR), and Greenfield Online today announced plans to create an index of online retail trends. The National Retail Federation/Forrester Online Retail Index will aggregate online sales data by product category and dollar value from monthly surveys of 5,000 online shoppers. [...]
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MEDIA ALERT

Henry H. Harteveldt Joins Forrester Research

January 13, 2000
Forrester Research, Inc. (Nasdaq: FORR) today announced the hiring of Henry H. Harteveldt as a senior analyst to lead the company’s Technographics® Travel research group. Harteveldt joins Forrester from GetThere.com, a leading provider of Web-based business-to-business eCommerce procurement services, where he was the director of marketing. Harteveldt brings nearly 20 years’ experience in the travel [...]
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MEDIA ALERT

Forrester Research To Develop Affiliate Program E-nabled(SM) By Be Free, Inc.

January 12, 2000
Be Free, Inc. (NASDAQ: BFRE), the leader of performance marketing, today announced a major partnership with Forrester Research, Inc. (NASDAQ: FORR), the premier source of research and analysis on the global Internet economy. Under the agreement, Forrester Research will use Be Free’s performance marketing services and technology to build and manage an affiliate network. The [...]
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MEDIA ALERT

Booker Loyalty Lags As Online Travel Market Matures, Predicts Forrester Research

January 11, 2000
Due to a combination of new bookers and the increasing amounts consumers are spending, the online travel market continues to boom. However, according to a new Technographics® Report from Forrester Research, Inc. (Nasdaq: FORR), travel sites face the same challenges that online retailers struggle with — most consumers are not loyal. Web travelers rely upon [...]
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MEDIA ALERT

eCommerce Leaders Attend Forrester Summit To Discuss Future Of eCommerce Ratings

January 11, 2000
Executives from the leading eCommerce firms joined Forrester Research, Inc. (Nasdaq: FORR) for an industry summit on the future of eCommerce ratings. The goal of the summit, held last week at Forrester’s corporate headquarters, was to discuss the utility of rating systems as both a tool for consumers and a benchmarking method for commerce site [...]
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MEDIA ALERT

Forrester: Local Loop Unbundling Will Fail In Europe

January 11, 2000
Bad technology, poor economics, and incumbent stonewalling will prevent unbundling’s success. With all the hype in Europe around local loop unbundling, users have been forgotten and the benefits will be too little, too late, Forrester Research predicts. A new Report from Forrester Research B.V. (Nasdaq: FORR) outlines how firms must look instead to technologies like [...]
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MEDIA ALERT

Business Trade Will Drive Healthcare eCommerce To $370 Billion By 2004, According To Forrester

January 10, 2000
Compared with travel, finance, and even the steel industry, healthcare eCommerce is a late bloomer. Despite this slow start, a new Report from Forrester Research, Inc. (Nasdaq: FORR) estimates that the healthcare industry will reach $370 billion in online transactions by 2004. The Web will become the foundation for a new healthcare industry infrastructure that [...]
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MEDIA ALERT

Customer Service Drives The Future Of Online Sales, Predicts Forrester Research

January 4, 2000
Online consumers expect customer service to involve much more than post-purchase problem solving. According to a new Technographics® Report from Forrester Research, Inc. (Nasdaq: FORR), Web shoppers seek and expect customer service at each step of the transaction process. Exceptional service actually increases online buyers’ total satisfaction, which encourages repeat visits and word-of-mouth recommendations. “Retailers [...]
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MEDIA ALERT

Dot Com Or Dot Corp — The Right Organization Drives Net Success According To Forrester

January 3, 2000
Organizing for eCommerce is not a tactical decision — how a company organizes its Net efforts has strategic implications. A recent Report from Forrester Research, Inc. (Nasdaq: FORR) found that most firms are still struggling to find the optimal organization for their eCommerce efforts. To succeed, companies need to reshape their organizations along one of [...]
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