Newsroom

A one-stop shop for Forrester’s latest news and company updates.

Forrester analyzes the most pressing business, marketing and technology matters across the globe. Contact a member of the Forrester press team to get in touch with our thought leaders:

Jenna Vassallo, North America
+1 617 613 5746
jvassallo@forrester.com

Michael Burner, Europe
+44 20 7323 7608
mburner@forrester.com

Iris Leong, Asia Pacific
+65 6426 7016
ileong@forrester.com

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MEDIA ALERT

Forrester Technographics® Finds Online Consumers Fearful Of Privacy Violations

October 27, 1999
Two-thirds of online shoppers feel insecure about exchanging personal information over the Internet, affecting the amount of time and money consumers spend online. According to a new Technographics Report from Forrester Research, Inc. (Nasdaq: FORR), privacy fears hold back Web shopping. Only a small percentage of Web users with serious concerns shop online, while consumers [...]
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MEDIA ALERT

Forrester PowerRankings™ Provide Consumers With Objective Assessments Of eCommerce Sites

October 20, 1999
In a move to bring objective research and analysis to online consumers, Forrester Research, Inc. (Nasdaq: FORR) today announced the launch of Forrester PowerRankings — unbiased rankings of eCommerce sites in the most popular categories. Forrester’s PowerRankings combine survey data from online consumers, rigorous shopping-experience tests, and unbiased expert analysis to provide a complete assessment [...]
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MEDIA ALERT

Charles Schwab And Merrill Lynch Place One, Two In Brokerage Category Of Forrester PowerRankings™

October 20, 1999
In a surprise outcome, established brokers — not dot-com startups — swept the top five places in the first ever Forrester PowerRankings announced today by Forrester Research, Inc. (Nasdaq: FORR). Schwab, Merrill Lynch, DLJdirect, Fidelity, and TD Waterhouse took top honors, outpacing relative newcomers Datek Online, E*TRADE, Ameritrade, Discover Brokerage Direct, and SURETRADE. The PowerRankings [...]
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MEDIA ALERT

Amazon.com Powers Its Way To The Top Of Three Retail Categories In Forrester PowerRankings™

October 20, 1999
Propelled by its easy-to-use site, Amazon.com captured top honors in three categories — General Merchandise, Toys & Games, and Books, Music, & Video — in the first ever Forrester PowerRankings announced today by Forrester Research, Inc. (Nasdaq: FORR). Forrester’s PowerRankings combine survey data from online consumers, rigorous shopping experience tests, and unbiased expert analysis to [...]
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MEDIA ALERT

Hallmark Earns First Place In The Field Of Flowers, According To Forrester PowerRankings™

October 20, 1999
Great prices helped Hallmark rank No. 1 in the Flowers category of the first ever Forrester PowerRankings today announced by Forrester Research, Inc. (Nasdaq: FORR). Forrester PowerRankings combine survey data from online consumers, rigorous shopping experience tests, and unbiased expert analysis to provide objective rankings of the leading eCommerce sites. Following Hallmark in the Flowers [...]
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MEDIA ALERT

Lands’ End Captures Apparel Category, Edging Out L.L. Bean In Forrester PowerRankings™

October 20, 1999
Established catalog retailers Lands’ End and L.L. Bean captured the top two positions in the Apparel category of the first ever Forrester PowerRankings announced today by Forrester Research, Inc. (Nasdaq: FORR). Forrester PowerRankings combine survey data from online consumers, rigorous shopping experience tests, and unbiased expert analysis to provide objective rankings of the leading eCommerce [...]
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MEDIA ALERT

Outpost.com Named Top Computer Retailer According To Forrester PowerRankings™

October 20, 1999
Offering highly competitive prices in a crowded marketplace, Outpost.com ranked No. 1 in the Computing category of the first ever Forrester PowerRankings announced today by Forrester Research, Inc. (Nasdaq: FORR). Forrester PowerRankings combine survey data from online consumers, rigorous shopping-experience tests, and unbiased expert analysis to provide objective rankings of the leading eCommerce sites. The [...]
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MEDIA ALERT

Drugstore.com Dominates Health Category In Forrester PowerRankings™

October 20, 1999
Good prices and great site features pushed drugstore.com to the top of the Health category in the first ever Forrester PowerRankings announced today by Forrester Research, Inc. (Nasdaq: FORR). Forrester PowerRankings combine survey data from online consumers, rigorous shopping-experience tests, and unbiased expert analysis to provide objective rankings of the leading eCommerce sites. Trailing drugstore.com [...]
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MEDIA ALERT

Forrester Forum To Explore The Future Of Internet Retail In Europe

October 14, 1999
Forrester Research, Inc. (Nasdaq: FORR) today announced plans for the upcoming Forrester Marketing & New Media Forum, “Selling To Europe’s Digital Consumers,” to be held November 1-3, 1999, at the Beurs van Berlage in Amsterdam, Netherlands. This two-and-a-half-day Forum will focus on how companies can use technology to influence consumer shopping and boost online sales. [...]
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MEDIA ALERT

Online Energy Industry To Reach $266 Billion By 2004

October 5, 1999
As online energy trade flows through Internet marketplaces, new market forces will reshape the natural gas and electricity industries. In a recent Report, Forrester Research, Inc. (Nasdaq: FORR) predicted that by 2004, eMarketplaces will propel online energy sales to $266 billion by bringing about higher levels of efficiency in wholesale markets and enabling energy buyers [...]
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MEDIA ALERT

Online Retail To Reach $184 Billion By 2004 As Post-Web Retail Era Unfolds

September 28, 1999
Consumer adoption of eCommerce will continue to accelerate as 7 million Internet users make their first online purchases this year. With more than 17 million households shopping online by year-end, a new Report from Forrester Research, Inc. (Nasdaq: FORR) estimates that US online retail sales for 1999 will reach $20.2 billion. By 2004, Forrester predicts [...]
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MEDIA ALERT

Forrester Forum To Explore The Future Of Internet Retail

September 20, 1999
Forrester Research, Inc. (Nasdaq: FORR) today announced the agenda for the upcoming Forrester Marketing & New Media Forum, “Selling To Digital Consumers,” to be held September 28-30, 1999, at the Grand Hyatt New York in New York City. This Forum will focus on how retail, marketing, and new media executives can use the Internet and [...]
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MEDIA ALERT

Forrester Research Launches Baseline Research For Internet Entrepreneurs

August 31, 1999
To meet the strategic needs of small businesses and Internet startups, Forrester Research, Inc. (Nasdaq: FORR) today announced its newest eResearch™ product — Baseline Research for Internet Entrepreneurs. Baseline Research is a series of bundled Forrester Reports that focus on key issues like Web site design and selling to online consumers. Designed to be purchased [...]
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MEDIA ALERT

Telecommunications Analyst Lars Godell Joins Forrester Research B.V.

August 31, 1999
Forrester Research B.V. today announced the hiring of Lars Godell as a telecommunications research analyst. Godell joins the European offices of Forrester Research, Inc. (Nasdaq: FORR) from Telenor, the Norwegian incumbent telco, where he worked as a senior strategy advisor. “Lars brings to Forrester nearly five years’ experience analyzing the European and US telecom markets, [...]
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MEDIA ALERT

eCommerce Success Could Be Hindered By Order Fulfillment Chaos

August 26, 1999
Companies are figuring out how to sell goods over the Internet, but getting the goods to the customer is another story. As online orders from consumers and businesses soar past the 2 billion per year mark, Net sellers will be faced with logistics chaos. A new Report from Forrester Research, Inc. (Nasdaq: FORR) predicts that [...]
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MEDIA ALERT

Online Advertising To Reach $33 Billion Worldwide By 2004

August 12, 1999
Despite cries that online ads don’t work, spending for Internet advertising will continue to grow at a furious pace. In a Report to be issued next week, Forrester Research, Inc. (Nasdaq: FORR) estimates that global spending for online advertising will reach $33 billion by 2004, one-third of which will be spent outside of the US. [...]
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