Newsroom

Forrester analyzes the most pressing business, marketing and technology matters across the globe. Contact a member of the Forrester press team to get in touch with our thought leaders:

Corporate Communications; Investor Relations; and Lead for CX and CMO
Shweta Agarwal, Cambridge, MA
+1 617 613 6805
sagarwal@forrester.com

Lead for CIO/IT Research in North America; Healthcare; Security & Risk; Government; Future of Work
Ira Kantor, Cambridge, MA
+1 617 613 6115
ikantor@forrester.com

Lead for Retail; Media; Branding; Agencies in North America
Kendra Dorr, Cambridge, MA
+1 617 613 6824
kdorr@forrester.com

Lead for CIO/IT Research including AI, Automation, IoT and Cloud in Europe
Hannah Segvich, London, U.K.
+44 20 7323 7602
hsegvich@forrester.com

Lead for Germany; CMO, CX, and Retail Research in Europe; Blockchain and Crypto; Banking, Insurance and Wealth Management; Telecom, Mobile and Wireless
Michael Burner, London, U.K.
+44 20 7323 7608
mburner@forrester.com

Lead for APAC
Iris Leong, Singapore
+65 6426 7016
ileong@forrester.com

Latest Newsroom Posts

Media Alert

Online Retail Is Ruled By Catalogers In The Apparel Category, According To Forrester’s PowerRankings™

June 13, 2000
Lands’ End and L.L. Bean go neck-and-neck for the top two positions, while Dot Com retailers fall out of the race altogether in the Apparel category of the latest PowerRankings announced today by Forrester Research, Inc. (Nasdaq: FORR). Forrester PowerRankings combine survey data from online consumers and unbiased shopping tests to provide objective rankings of [...]
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Media Alert

“Supermarkets” Will Dominate The UK’s £3 Billion Online Insurance Market By 2005, According To Forrester Research

June 13, 2000
Online insurance ‘supermarkets’ will emerge to dominate sales in the UK as consumers tire of filling in endless forms to buy online, according to a new Report from Forrester Research Ltd. (Nasdaq: FORR). By 2005, about 20% of all general insurance sold to personal customers will be sold online, much of it through supermarkets, creating [...]
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Media Alert

Europe’s Web Hosting Steps Up A Gear, According To Forrester Research

June 12, 2000
Web hosting providers in Europe plan a complete makeover of infrastructure and services. A recent report by Forrester Research B.V. (Nasdaq: FORR) discusses how partnering with hosters now offers firms an essential first step toward delivering distributed eBusiness activity by 2002. But firms need to distribute content and services across a spread of hosters and [...]
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Media Alert

Progressive Mobile Services Bring Financial Firms Customer Loyalty And Differentiation, Predicts Forrester Research

June 8, 2000
Beyond stock trading and bill payment, today’s adolescent mobile finance services offer limited value to customers and financial firms. According to a new Report from Forrester Research, Inc. (Nasdaq: FORR), to build customer retention and differentiation, leading financial firms will create value by offering continuous advisory services that deliver real-time analysis, action-oriented advice, and automatic [...]
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Media Alert

900 Billion Euros Will Flow Via EU eMarketplaces By 2005, According To Forrester Research

June 6, 2000
By 2005, eMarketplaces will claim 6% of all business-to-business (B2B) trade in the EU as up to a thousand online markets emerge to facilitate Internet business transactions. A new Report by Forrester Research B.V. (Nasdaq: FORR) outlines how these eMarketplaces will start off biased toward buyers and sellers, but will evolve into neutral, Pan-European venues [...]
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Media Alert

Automated eBusiness Requires Real-time Strategy And Rock-Solid Infrastructure To Thrive, Predicts Forrester Research

June 6, 2000
Today’s antiquated EDI functionality and snail-like processes can’t keep up with the latest in eBusiness automation spawned by the rise of the Internet. According to a new Report from Forrester Research, Inc. (Nasdaq: FORR), firms should replace one-dimensional EDI-based systems with automated decision chains that can instantiate business strategy, collect real-time data, and act on [...]
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Media Alert

By 2005 Two Distinct Groups Of WAP Users Will Emerge In The UK, But Neither Will Buy Through The Mobile Internet, According To Forrester

June 6, 2000
By mid-2001 all new mobile phones sold in the UK will be WAP-enabled, driving a two-year period of hypergrowth, according to a new report from Forrester Research Ltd. (Nasdaq: FORR). And as the price of WAP handsets reaches parity with today’s phones, consumer uptake will increase rapidly creating a market of 41 million mobile Internet [...]
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Media Alert

B2B Auctions And Exchanges Will Mature Beyond Price, Predicts Forrester Research

June 5, 2000
Advancing eMarketplaces will propel dynamic pricing beyond today’s limited uses. According to a new Report from Forrester Research, Inc. (Nasdaq: FORR), trade via real-time models like auctions and exchanges will reach $746 billion in 2004. As eMarketplaces evolve, firms will move beyond today’s simple, ad hoc purchases toward configuring online markets for each transaction — [...]
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Media Alert

eCommerce Bustles As The PC Era Finally Yields To The Internet-Savvy Population, Predicts Forrester Research

May 31, 2000
Online consumers of yesteryear have shed their thick skins, revealing a confident, knowledgeable, and demanding population ready to embrace Internet advancement as the PC becomes mainstream. According to the new Technographics® Benchmark Data Overview from Forrester Research, Inc. (Nasdaq: FORR), by 2001, more than one-half of US households will be online, more than one-third will [...]
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Media Alert

Forrester Expands Quantitative Consumer Survey Focused On Technology To 15 European Countries

May 30, 2000
Forrester Research B.V. (Nasdaq: FORR), Europe’s foremost source of eCommerce research and analysis, today announced the further expansion of its quantitative consumer research product, Technographics® Europe, to 15 European countries. The Technographics Europe program provides clients with continuous quantitative survey data about consumers’ motivation and adoption of technology. Moreover, clients benefit from Forrester’s unique segmentation [...]
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Media Alert

Dot Com Toy Sellers Dominate Traditional Brick-And-Mortar Retailers, According To The Latest Forrester PowerRankings

May 26, 2000
Offline toy powerhouses like Toys ‘R’ Us still have a tough time competing online against Web-based retailers. Amazon.com, SmarterKids.com, and eToys battled for the top spot, while brick-and-mortar giants KB Toys, Toys ‘R’ Us, Wal-Mart, and J.C. Penney finished at the bottom of the Toys & Games category of the latest PowerRankings™ announced today by [...]
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Media Alert

Forrester Research Partners With Milia 2001

May 25, 2000
Forrester Research, Inc. (Nasdaq: FORR) and Reed Midem Organisation today announced the formation of a partnership for the Think.Tank Summit, a dedicated two-day conference for interactive content developers and broadband, Internet, and interactive TV professionals. Think.Tank 2001 will be held February 10 and 11 in conjunction with Milia, the world’s premier interactive content marketplace held [...]
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Media Alert

Personalized Digital Audio To Capture Listeners’ Attention Both On- And Offline, Predicts Forrester Research

May 25, 2000
By 2005, 118 million consumers will embrace personalized digital audio content, defined by Forrester as music, news, information, and spoken word delivered anytime, anywhere. According to a new Report from Forrester Research, Inc. (Nasdaq: FORR), a convergence of technologies will make streaming and downloading simple, challenging the current state of radio broadcasting. “The self-serve audio [...]
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Media Alert

Online Privacy Legislation Will Break In Two Separate Waves, According To Forrester Research

May 22, 2000
The battle over Internet privacy will play out in two rounds of legislation — one in 2001 and another in 2005. According to the new Report “The Internet’s Privacy Migraine” from Forrester Research, Inc. (Nasdaq: FORR), this process will take place in three stages: An initial round of legislation focused on Web sites will be [...]
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Media Alert

Consumer Spending Springs Ahead In The New Season, According To April’s NRF/Forrester Online Retail Index

May 18, 2000
The National Retail Federation and Forrester Research, Inc. (Nasdaq: FORR), in conjunction with Greenfield Online, announced today the results of the fourth NRF/Forrester Online Retail Index. According to the fourth survey in a monthly series, sporting goods and tools and gardening products blossomed in April. The Index also noted an increase in apparel and footwear [...]
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Media Alert

Forrester Research And Information Resources Announce Joint Venture To Deliver Internet Brand Research

May 18, 2000
Forrester Research, Inc. (Nasdaq: FORR) and Information Resources, Inc. (IRI; Nasdaq: IRIC) today announced the formation of Netquity™, a joint venture to deliver Internet research to brand managers. The first-of-its-kind researchservice provides consumer packaged goods (CPG) companies with the information and analysis necessary to build and refine brand Internet strategies. CPG companies can use Netquity [...]
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Media Alert

Forrester Research Designated To The Globe 100 And The Growth 50 By The Boston Globe

May 17, 2000
The Boston Globe yesterday ranked Forrester Research, Inc. (Nasdaq: FORR) forty-eighth in The Globe 100, which ranks the 100 best-performing companies in Massachusetts. In The Growth 50, which rates Massachusetts’ fastest growing companies, Forrester placed eleventh. Forrester was also listed among the top Massachusetts companies for stock market value. “In a region recognized nationwide as [...]
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Media Alert

The Online Retail And Media Profile Dons A New Facade, According To Forrester’s Latest Market Analysis

May 17, 2000
As the Internet continues to mature, so will consumers’ shopping habits, causing online retail to spiral upward and onward. Eleven million more US consumers will take the eCommerce plunge this year, pushing online retail spending beyond $38 billion. According to the new Technographics® Retail & Media Data Overview from Forrester Research, Inc. (Nasdaq: FORR), the [...]
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Media Alert

Europe’s Traditional Media Struggle Online, According To Forrester Research

May 15, 2000
Few European firms have managed the transition from old media to new media. Europe’s print media continue to treat the Net as a paper extension, leading to few online successes. A new Report by Forrester Research B.V. (Nasdaq: FORR) outlines how publishing firms must offer deeper and richer content for the Web and move to [...]
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Media Alert

In A Virtual Dead Heat, proflowers.com Snags First Place For Flowers In Forrester’s Latest PowerRankings™

May 12, 2000
High scores in the areas of usability and delivery narrowly landed proflowers.com in the No. 1 slot in the Flowers category of the latest PowerRankings announced today by Forrester Research, Inc. (Nasdaq: FORR). Forrester PowerRankings combine survey data from online consumers and unbiased shopping tests to provide objective rankings of the leading eCommerce sites. The [...]
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