Newsroom

A one-stop shop for Forrester’s latest news and company updates.

Forrester analyzes the most pressing business, marketing and technology matters across the globe. Contact a member of the Forrester press team to get in touch with our thought leaders:

Jenna Vassallo, North America
+1 617 613 5746
jvassallo@forrester.com

Michael Burner, Europe
+44 20 7323 7608
mburner@forrester.com

Iris Leong, Asia Pacific
+65 6426 7016
ileong@forrester.com

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Latest Newsroom Posts

MEDIA ALERT

One In Three Europeans Will Embrace A Digital Lifestyle By 2003

December 6, 1999
Internet penetration in Europe will grow from 19% to 33% by 2003 as Europeans accelerate their integration of new technologies into everyday life. However, the popular embrace of mobile phones and the Internet will not mean that Europe can be viewed as a single market. In a new Technographics® Europe Report, Forrester Research B.V. (Nasdaq: [...]
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MEDIA ALERT

Ad Hoc Skills Solutions Are Not Enough; Companywide People Emphasis Is Necessary

November 25, 1999
A majority of companies are reporting skills shortages in IT and resorting to external help to close the gap. In order to survive, companies must change their skills and staff orientation toward an external technology (eT) focus and become people powerhouses. In a new Report, Forrester Research B.V. (Nasdaq: FORR) identifies three key elements needed [...]
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MEDIA ALERT

Multiapplication Smart Cards Will Fail To Materialize

November 25, 1999
By 2004, there will be 295 million smart cards in use in Europe. Companies today are using single-application smart cards to test the economies of scale for multiapplication smart cards, but transitioning to multiapplication cards, which offer a better business model and consumer proposition, will pose enormous challenges. In a new Report, Forrester Research B.V. [...]
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MEDIA ALERT

Forrester Predicts That The Web Will Shift Power From Networks To Professional Sports Leagues

November 24, 1999
More than 22% of North American households today actively follow sports on the Web. Just as the onset of online brokerage upset the balance of power in the investment world, the Internet will disrupt the broadcast network monopoly over the delivery of sports entertainment. In a recent Report, Forrester Research, Inc. (Nasdaq: FORR) predicts that [...]
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MEDIA ALERT

Brand Doesn’t Drive Young Consumers Online

November 23, 1999
Simple economics compels companies to win the hearts, minds, and wallets of young consumers. However, young consumers’ preferences for leading brands don’t correlate with traffic to these companies’ Web sites. According to a new Technographics® Report from Forrester Research, Inc. (Nasdaq: FORR), certain companies don’t need mass-appeal sites at all and should redirect their online [...]
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MEDIA ALERT

Mobile eCommerce Drives Wireless’ Future

November 16, 1999
Although wireless companies are banking on third-generation (3G) wireless systems to catapult them into new markets, new business models, not new technology, will drive wireless growth. According to a new Report from Forrester Research, Inc. (Nasdaq: FORR), carriers must leverage simpler infrastructures with the power of the Internet to drive mobile eCommerce. To profit from [...]
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MEDIA ALERT

Forrester Forum Explores Winning Business Models For The Real-Time Internet Economy

November 12, 1999
To succeed in the Internet economy, companies must undergo a pragmatic revolution — deconstructing existing processes and organizations and reinventing them to meet new market demands. At the Forrester Executive Strategy Forum in Boston, more than 800 corporate leaders gathered to learn how they must reshape their external business relationships and internal organizations to meet [...]
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MEDIA ALERT

Forrester Executive Strategy Forum To Explore Winning Strategies For The Internet Economy

November 3, 1999
Forrester Research, Inc. (Nasdaq: FORR) today announced the final agenda for the upcoming Executive Strategy Forum, “Beyond eCommerce: Winning In The Internet Economy,” to be held November 10-12, 1999, at the Westin Hotel Copley Place, Boston, Mass. This two-and-a-half-day Forum will focus on the eCommerce strategies and technologies that will enable companies to define and [...]
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MEDIA ALERT

US eCommerce Services Market To Reach $64.8 Billion In 2003

November 2, 1999
The US market for eCommerce services will boom as firms grapple with complex Internet initiatives linking internal technologies and processes to suppliers and customers. According to a new Report from Forrester Research, Inc. (Nasdaq: FORR), average eCommerce help budgets will rise from $750,000 in 1999 to $1.5 million in 2001. The increased demand for eCommerce [...]
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MEDIA ALERT

Forrester Technographics® Finds Online Consumers Fearful Of Privacy Violations

October 27, 1999
Two-thirds of online shoppers feel insecure about exchanging personal information over the Internet, affecting the amount of time and money consumers spend online. According to a new Technographics Report from Forrester Research, Inc. (Nasdaq: FORR), privacy fears hold back Web shopping. Only a small percentage of Web users with serious concerns shop online, while consumers [...]
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MEDIA ALERT

Forrester PowerRankings™ Provide Consumers With Objective Assessments Of eCommerce Sites

October 20, 1999
In a move to bring objective research and analysis to online consumers, Forrester Research, Inc. (Nasdaq: FORR) today announced the launch of Forrester PowerRankings — unbiased rankings of eCommerce sites in the most popular categories. Forrester’s PowerRankings combine survey data from online consumers, rigorous shopping-experience tests, and unbiased expert analysis to provide a complete assessment [...]
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MEDIA ALERT

Charles Schwab And Merrill Lynch Place One, Two In Brokerage Category Of Forrester PowerRankings™

October 20, 1999
In a surprise outcome, established brokers — not dot-com startups — swept the top five places in the first ever Forrester PowerRankings announced today by Forrester Research, Inc. (Nasdaq: FORR). Schwab, Merrill Lynch, DLJdirect, Fidelity, and TD Waterhouse took top honors, outpacing relative newcomers Datek Online, E*TRADE, Ameritrade, Discover Brokerage Direct, and SURETRADE. The PowerRankings [...]
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MEDIA ALERT

Amazon.com Powers Its Way To The Top Of Three Retail Categories In Forrester PowerRankings™

October 20, 1999
Propelled by its easy-to-use site, Amazon.com captured top honors in three categories — General Merchandise, Toys & Games, and Books, Music, & Video — in the first ever Forrester PowerRankings announced today by Forrester Research, Inc. (Nasdaq: FORR). Forrester’s PowerRankings combine survey data from online consumers, rigorous shopping experience tests, and unbiased expert analysis to [...]
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MEDIA ALERT

Hallmark Earns First Place In The Field Of Flowers, According To Forrester PowerRankings™

October 20, 1999
Great prices helped Hallmark rank No. 1 in the Flowers category of the first ever Forrester PowerRankings today announced by Forrester Research, Inc. (Nasdaq: FORR). Forrester PowerRankings combine survey data from online consumers, rigorous shopping experience tests, and unbiased expert analysis to provide objective rankings of the leading eCommerce sites. Following Hallmark in the Flowers [...]
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MEDIA ALERT

Lands’ End Captures Apparel Category, Edging Out L.L. Bean In Forrester PowerRankings™

October 20, 1999
Established catalog retailers Lands’ End and L.L. Bean captured the top two positions in the Apparel category of the first ever Forrester PowerRankings announced today by Forrester Research, Inc. (Nasdaq: FORR). Forrester PowerRankings combine survey data from online consumers, rigorous shopping experience tests, and unbiased expert analysis to provide objective rankings of the leading eCommerce [...]
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MEDIA ALERT

Outpost.com Named Top Computer Retailer According To Forrester PowerRankings™

October 20, 1999
Offering highly competitive prices in a crowded marketplace, Outpost.com ranked No. 1 in the Computing category of the first ever Forrester PowerRankings announced today by Forrester Research, Inc. (Nasdaq: FORR). Forrester PowerRankings combine survey data from online consumers, rigorous shopping-experience tests, and unbiased expert analysis to provide objective rankings of the leading eCommerce sites. The [...]
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MEDIA ALERT

Drugstore.com Dominates Health Category In Forrester PowerRankings™

October 20, 1999
Good prices and great site features pushed drugstore.com to the top of the Health category in the first ever Forrester PowerRankings announced today by Forrester Research, Inc. (Nasdaq: FORR). Forrester PowerRankings combine survey data from online consumers, rigorous shopping-experience tests, and unbiased expert analysis to provide objective rankings of the leading eCommerce sites. Trailing drugstore.com [...]
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MEDIA ALERT

Forrester Forum To Explore The Future Of Internet Retail In Europe

October 14, 1999
Forrester Research, Inc. (Nasdaq: FORR) today announced plans for the upcoming Forrester Marketing & New Media Forum, “Selling To Europe’s Digital Consumers,” to be held November 1-3, 1999, at the Beurs van Berlage in Amsterdam, Netherlands. This two-and-a-half-day Forum will focus on how companies can use technology to influence consumer shopping and boost online sales. [...]
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MEDIA ALERT

Online Energy Industry To Reach $266 Billion By 2004

October 5, 1999
As online energy trade flows through Internet marketplaces, new market forces will reshape the natural gas and electricity industries. In a recent Report, Forrester Research, Inc. (Nasdaq: FORR) predicted that by 2004, eMarketplaces will propel online energy sales to $266 billion by bringing about higher levels of efficiency in wholesale markets and enabling energy buyers [...]
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MEDIA ALERT

Online Retail To Reach $184 Billion By 2004 As Post-Web Retail Era Unfolds

September 28, 1999
Consumer adoption of eCommerce will continue to accelerate as 7 million Internet users make their first online purchases this year. With more than 17 million households shopping online by year-end, a new Report from Forrester Research, Inc. (Nasdaq: FORR) estimates that US online retail sales for 1999 will reach $20.2 billion. By 2004, Forrester predicts [...]
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