Newsroom

Forrester analyzes the most pressing business, marketing and technology matters across the globe. Contact a member of the Forrester press team to get in touch with our thought leaders:

Corporate Communications; Investor Relations; and Lead for CX and CMO
Shweta Agarwal, Cambridge, MA
+1 617 613 6805
sagarwal@forrester.com

Lead for CIO/IT Research in North America; Healthcare; Security & Risk; Government; Future of Work
Ira Kantor, Cambridge, MA
+1 617 613 6115
ikantor@forrester.com

Lead for Retail; Media; Branding; Agencies in North America
Kendra Dorr, Cambridge, MA
+1 617 613 6824
kdorr@forrester.com

Lead for CIO/IT Research including AI, Automation, IoT and Cloud in Europe
Hannah Segvich, London, U.K.
+44 20 7323 7602
hsegvich@forrester.com

Lead for Germany; CMO, CX, and Retail Research in Europe; Blockchain and Crypto; Banking, Insurance and Wealth Management; Telecom, Mobile and Wireless
Michael Burner, London, U.K.
+44 20 7323 7608
mburner@forrester.com

Lead for APAC
Iris Leong, Singapore
+65 6426 7016
ileong@forrester.com

Latest Newsroom Posts

Media Alert

eCommerce Software Spending Skyrockets To $14.5 Billion In 2003, Predicts Forrester Research

May 1, 2000
Although the US market for packaged eCommerce software will reach $14.5 billion in 2003, user demand will force dramatic changes in how applications are built and purchased. According to a new Report from Forrester Research, Inc. (Nasdaq: FORR), firms will supplement an application-server-based commerce platform with complementary plug-in apps — an approach Forrester terms “platform [...]
Read More
Media Alert

Forrester Technographics® Summit To Explore Strategies For Capturing The Clicks Of Web-Savvy Young Consumers

April 28, 2000
Forrester Research, Inc. (Nasdaq: FORR) today announced “The Net-Powered Generation,” a Technographics Summit, to be held Friday, May 5, 2000, at the Hyatt Regency San Francisco in San Francisco, Calif. This one-day Summit will enable marketers to understand the Net-powered generation as well as to provide the tools for targeting this dynamic consumer group. Summit [...]
Read More
Media Alert

As UK Web Businesses Move To Exploit eCommerce, Improving Customer Experience Becomes A Top Priority, Fletcher Research Reports

April 27, 2000
eCommerce has overtaken communication as the driving force behind Web developments in Britain according to the UK Internet Survey 2000 by Fletcher Research, the UK Research Centre of Forrester Research. In 1999, the majority of companies (59%) were using the Web primarily to communicate with consumers, employees, and investors. Today, almost half of all sites [...]
Read More
Media Alert

Forrester Research Expands Coverage Of Telecommunications eBusiness

April 27, 2000
Forrester Research, Inc. (Nasdaq: FORR) today announced the expansion of its analysis of the telecommunications industry. By focusing on eBusiness opportunities and challenges facing service providers, the expanded research offering will address industry-specific issues to aid providers as they build more powerful online relationships with customers and suppliers. “The telecom industry faces a daunting transition [...]
Read More
Media Alert

Forrester Research Posts 72% Rise In Revenues And 82% First-Quarter Net Income Growth

April 26, 2000
Forrester Research, Inc. (Nasdaq: FORR), a leading provider of research and analysis on the Internet and emerging technologies, today announced revenues of $30.8 million for the first quarter ended March 31, 2000, an increase of 72% from $17.9 million in the first quarter of 1999. Net income for the quarter was $3.5 million, an 82% [...]
Read More
Media Alert

Homegrown Apps Infrastructure Stalls Net Market Success, Predicts Forrester Research

April 26, 2000
Today’s custom-built eMarketplaces will fail to reach full potential while perched on a precarious software foundation. According to a new Report from Forrester Reseach, Inc. (Nasdaq: FORR), leading eMarketplaces will assemble a four-tiered architecture that supports the full trading life cycle, because today’s fail to meet new market profiles. Forrester found that 68% of sites [...]
Read More
Media Alert

eCommerce Evolves Into Real-time, Resilient eBusiness Networks, According To Forrester Research

April 25, 2000
As the number of companies committed to eCommerce continues to grow, momentum is building toward a substantial shift in the way companies do business. According to a new Report from Forrester Research, Inc. (Nasdaq: FORR), the Net will give rise to a new market structure, “eBusiness networks,” in which firms will form relationships quickly, share [...]
Read More
Media Alert

Forrester Research And eMarketWorld Announce Content Partnership For eBusiness Conferences

April 25, 2000
Forrester Research, Inc. (Nasdaq: FORR) and eMarketWorld today announced a partnership in which the two companies will collaborate on the program content for six vertical conferences designed to provide Internet business solutions to senior-level decision-makers in a variety of industries. This partnership signifies Forrester and eMarketWorld’s commitment to developing unique eBusiness events that promote the [...]
Read More
Media Alert

After A Slow Start, Latin American eCommerce Will Leap To $82 Billion In 2004, According To Forrester Research

April 19, 2000
Although Latin America is constrained today by its telecommunications infrastructure and limited Internet access, Forrester Research, Inc. (Nasdaq: FORR) predicts that eCommerce in Latin America will grow to $82 billion in 2004. As in other geographies, Latin America’s Internet economy will be principally powered by business-to-business (B2B) trade. B2B online in Latin America will account [...]
Read More
Media Alert

eCommerce In Asia-Pacific To Reach $1.6 Trillion In 2004, According To Forrester Research

April 19, 2000
Buoyed by a combination of regional strengths, Forrester Research, Inc. (Nasdaq: FORR), predicts that eCommerce in Asia-Pacific will surge to $1.6 trillion in 2004. The region’s countries will benefit from local eCommerce development efforts and tight links to international supply chains in a number of key industries. These factors will make Asia-Pacific an important player [...]
Read More
Media Alert

Europe Will Deliver 22% Of The $6.8 Trillion Global Internet Economy In 2004, According To Forrester

April 19, 2000
Sustained eCommerce growth of more than 100% per year through 2003 will drive Europe to $1.5 trillion in online sales in 2004. This will make Europe a major contributor to the global Internet economy, which Forrester Research, Inc. (Nasdaq: FORR) estimates will reach $6.8 trillion in 2004. While Europe and Asia-Pacific both have comparable online [...]
Read More
Media Alert

North America Will Lead Global eCommerce To $6.8 Trillion In 2004, According To Forrester

April 19, 2000
Internet commerce is making significant gains worldwide as countries collectively adopt online trade. A new Report from Forrester Research, Inc. (Nasdaq: FORR) estimates that global eCommerce will reach $6.8 trillion in 2004, capturing 8.6% of the world’s sales of goods and services. North America will continue to be the global eCommerce leader — contributing nearly [...]
Read More
Media Alert

NRF/Forrester Research’s Online Retail Index Advances To Address Big-Ticket Items

April 19, 2000
The National Retail Federation and Forrester Research, Inc. (Nasdaq: FORR), in conjunction with Greenfield Online, announced today advances made in the NRF/Forrester Online Retail Index methodology. Survey data has expanded to include detailed analysis of big-ticket purchases. The improved Retail Index will provide greater insight into consumers’ spending patterns, which surpassed $3 billion. “As spending [...]
Read More
Media Alert

Forrester Research To Expand European Research Fourfold In 2000

April 18, 2000
Forrester Research B.V. (Nasdaq: FORR), Europe’s foremost source of eCommerce research and analysis, today announced plans to further expand its European research offerings over the next six months. By expanding its continuous stream of research, Forrester will provide an in-depth understanding of how new technologies are affecting local markets as well as a Pan-European perspective [...]
Read More
Media Alert

Online Business Travel Booking Soars To $20.3 Billion By 2004, According To Forrester Research

April 17, 2000
Starting now, the driver of US online business travel will be corporate policy, versus individual travel. According to a new Report from Forrester Research, Inc. (Nasdaq: FORR), companies eager to save travel and processing costs will mandate the use of Web-based corporate booking engines. The few remaining unmanaged business travelers will buy their business travel [...]
Read More
Media Alert

Forrester Technographics® Summit To Explore Strategies For Capturing The Clicks Of Web-Savvy Young Consumers

April 14, 2000
Forrester Research, Inc. (Nasdaq: FORR) today announced the first-ever Technographics Summit, “The Net-Powered Generation,” to be held Wednesday, April 26, 2000, at the Grand Hyatt New York in New York City. This one-day Summit will enable marketers to understand the Net-powered generation as well as to provide the tools for targeting this dynamic consumer group. [...]
Read More
Media Alert

The Truth About The Digital Divide, According To Forrester Research

April 14, 2000
According to a new study from Forrester Research, Inc. (Nasdaq: FORR), regardless of ethnicity, consumers use the Internet for the same reasons and to accomplish the same tasks. Although Asian- and Hispanic-Americans use the Internet more than African-Americans, the racial divide disappears online and ethnic groups exhibit the same behavior. “In 1999, connectivity to the [...]
Read More
Media Alert

Brick-And-Mortar Intermediaries Greet The Internet With A New Facade, According To Forrester Research

April 12, 2000
Brick-and-mortar intermediaries can no longer deliver value simply by maintaining local inventory and providing product information. According to a new Report from Forrester Research, Inc. (Nasdaq: FORR), the Internet will force middlemen to focus either on product delivery or value-added services. To remain competitive, resellers will need to redefine their strategies by either enhancing product [...]
Read More
Media Alert

Forrester Research Predicts The Imminent Demise Of Most Dot Com Retailers

April 11, 2000
The combination of weak financials, increasing competitive pressures, and investor flight will drive most of today’s Dot Com retailers out of business by 2001. According to a new Report from Forrester Research, Inc. (Nasdaq: FORR), to survive in the online retail battleground, firms will need to redirect extravagant branding investments into three categories of hard [...]
Read More
Media Alert

eBusiness Demands Online Procurement, According To Forrester Research

April 10, 2000
Today’s paper-based approval processes are sand in the gears of eBusiness. According to a new Report from Forrester Research, Inc. (Nasdaq: FORR), to streamline IT procurement, companies must assess their product and service needs and let these requirements guide their selection of purchasing partners. By 2002, most companies will be doing hands-free procurement through eMarketplaces. [...]
Read More