Studies show that “bad bots” account for up to 29% of all internet traffic, significantly degrading performance and availability of web services. They compromise the security of applications and distort data used to make business decisions. New research from Forrester explains some of the implications as well as how businesses should handle their bot program and protection tools that prioritize customer needs.
Forrester (Nasdaq: FORR) is one of the most influential research and advisory firms in the world. We work with business and technology leaders to develop customer-obsessed strategies that drive growth. Forrester’s unique insights are grounded in annual surveys of more than 675,000 consumers and business leaders worldwide, rigorous and objective methodologies, and the shared wisdom of our most innovative clients. Through proprietary research, data and analytics, custom consulting, exclusive executive peer groups, and events, the Forrester experience is about a singular and powerful purpose: to challenge the thinking of our clients to help them lead change in their organizations.