Turn Customer Feedback Into Action With FeedbackNow
Brands that operate in physical locations are faced with a myriad of experiences to manage across an internal web of people, technology and process. It can be difficult to surface issues quickly and consistently and also to orchestrate fast enough to address issues before customers take notice and they become a risk to your brand.
Forrester recently acquired FeedbackNow, a maker of physical buttons and monitoring software that companies deploy to measure, analyze, and improve customer experience. Customers can notify businesses of areas of delight or frustration in the moment using a simple and powerful feedback system of red, yellow, and green. Businesses are given this feedback instantly in FeedbackNow’s platform and are able to analyze data for trends, and prioritize and action to improve the highlighted experiences and operations. FeedbackNow enables brands to consistently deliver excellent experience.