Working Effectively with Corporate Marketing and Regional Sales Leaders

Forrester On-demand APAC Webinar

Regional marketing leaders have a unique challenge: they must align to overall corporate marketing goals and simultaneously support regional revenue objectives. The proverbial tug of war between sales and marketing extends upward to the CMO and regional business leader – and this constant tension is something that the regional marketer lives and breathes every day. 

During this complimentary webinar, Mavis Liew shared actionable insights on:  

  • A process to define, prioritise and align corporate marketing and regional objectives 
  • Tools to develop and communicate plans to both sets of stakeholders 
  • Measurement and reporting approaches to demonstrate value and contribution.

Duration: 1 hour (Including 15 mins Interactive Q&A)

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Featured Speaker

Mavis Liew

Principal Analyst, Marketing Executive Services, Forrester

Webinar Host

Mona Lolas

SiriusDecisions Solution Partner, Forrester