Forrester Decisions for Channel Marketing

Pervasive market forces create disruption – and opportunity – that cascade through the channel. Changing buyer and customer needs and changing business models give way to an ecosystem economy and partner marketplaces. A supplier’s magnitude of growth is contingent on channel marketing igniting, orchestrating, and co-innovating customer value across an evolving partner ecosystem.

Forrester Decisions for Channel Marketing helps channel marketing leaders develop, enable, and engage their ecosystem partners through a proven strategic approach. With a combination of bold vision, curated tools and frameworks, and hands-on guidance, you’ll create optimal partner loyalty and amplify channel revenue and growth.

Optimize Your Partner Ecosystem

Ignite Partner Growth

Identify, engage, and support traditional and nontraditional partners to hit your planned goals.

Improve The Partner Experience

Build long-lasting relationships that drive partner loyalty and profitability.

Demonstrate Channel Impact

Showcase results and position channel marketing as a strategic function within the business.

Key Priorities

As a channel marketing leader, it’s critical to deliver value to your partners and manage your relationships. Forrester Decisions for Channel Marketing is tailored to help, with a focus on your most pressing priorities:

  • Formulate channel marketing strategy.
  • Plan and measure for channel success.
  • Optimize insights-driven channel demand.
  • Modernize the channel partner program.
  • Enable channel partners.
  • Win mindshare through partner engagement.
  • Build a world-class channel marketing team.

What’s Included In This Service

Forrester Decisions services are uniquely built to give you strategic insights for your role as a business leader in your organization and help you deliver on your functional role as a division or department leader. Here’s what’s inside:

Stay ahead of changing customer and market dynamics, plan for the future, and set your strategy with leading research. ​

  • Customer obsession research
  • Customer insights
  • Trends and predictions
  • Market forecasts
  • Technology and service provider landscapes

Empower your team to conquer your priorities with proven strategic models and plug-and-play templates. ​

  • KPIs and peer benchmarks​
  • Assessments​
  • Strategic models​
  • Strategy templates​
  • Forrester Wave™ evaluations for your function
  • Certification courses

Accelerate progress and de-risk decisions with best practices tailored to you and your team​.

  • Guidance sessions​
  • Peer discussions
  • Event attendance​
  • Dedicated relationship management

We were able to deliver a flexible and differentiated approach to partner demand creation, resulting in higher-quality leads and greater marketing-generated pipeline.

— Senior Director of Global Channel Marketing

Service Model Spotlight

The Forrester Channel Marketing Multiplier

The Forrester Channel Marketing Multiplier provides inspiration for building partner-obsessed organizations that drive alignment between channel strategy, buyer and customer needs, partner success, and joint business outcomes.

Support For Leaders And Team Members

Forrester Decisions for Channel Marketing offers multiple levels of service to ensure the right expertise and degree of support for you and your team. All service levels offer access to research, tools, data, and certification courses.

Leader 

Procure deep expertise across your functional discipline through expert-led guidance sessions that help you apply unique research, tools, and data to your specific needs.

Team 

Develop a common language and toolset to strengthen your team’s expertise and skill sets with access to relevant certification courses and insights.

Looking for more time with experts? 

Get in touch with our consultants to jump-start your initiative, execute on your B2B transformational strategies, or anything in between.


Meet A Few Of Our Channel Marketing Analysts

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