B2C Marketing Research

Brand and CX must become a cohesive force to help you stay ahead of the market and deliver standout buyer experiences. Forrester’s B2C marketing research provides strategic guidance on how to focus strategies, operations, and budget on the customer across your organization.

Lead Customer Obsession

Improve The Value Of The Brand

Improve brand value and differentiation with insight on what CX drivers and innovations will raise customer perception.

Generate Customer Loyalty And Retention

Deliver hyper-relevant, emotionally resonant brand experiences that foster loyalty across the journey and keep customers connected.

Stay Ahead Of Market Change

Lead response to changing demands with investments, partner relationships, and creative strategies oriented around the customer of the future even as media, technology, and markets continuously change.

Signature Research

Forrester analysts watch the markets to help guide you, as a B2C marketing leader, to success. Put this expertise to work for you with analyst access and signature marketing research such as:

  • Consumer Energy Index: Track the underlying forces that compel consumers toward or away from a brand experience.
  • ForecastView market forecasts: See quantitative market forecasts with expert analysis to guide strategic planning for retail, digital marketing, device adoption, and spending in North America, Europe, Asia Pacific, Southeast Asia, and Latin America.
  • eBusiness and channel strategy playbooks: Use a repeatable formula to discover, plan, act, and optimize programs to maximize your digital strategy and investments.
  • Marketing measurement and insights: Embrace a unified marketing measurement standard to measure performance, strengthen planning, and shift to a continuous optimization process.
  • Omnichannel advertising: Invest advertising funds efficiently and effectively based on data and best practices.
  • Predictions: See what’s coming and understand the consumer, market, and social dynamics that will affect your business over the next 12 months.

Time With Experts: Inquiry

Forrester analysts are past practitioners and experts in their field. Each analyst brings this unique knowledge and background to help you vet ideas, validate direction, and put research into practice. Each analyst inquiry includes:

  • 30-minute discussion
  • Personalized advice
  • Actionable next steps

Looking for more time with experts?
Strategic advice programs provide customized, hands-on analyst engagement to help you apply Forrester insights to your key initiatives through quarterly strategy sessions or execute on your B2C Marketing transformational strategies through a specific consulting project.

Forrester plays a vital role in our analysis of consumer behavior and usage of online financial services in specific markets. The easy access to high-quality research, data, and analyst expertise has helped us make the right decisions — both strategic and operational.

Market SVP, global head of online and mobile banking
Global financial services company

Featured Insights

Research Collection

B2C Marketers: Use Your Brand Messaging To Deliver Value During The Pandemic

Jim Nail 5 days ago
COVID-19 is now an unavoidable part of consumers’ lives, and marketers need guidance on how to effectively communicate with them in these ever-changing times. To help marketers address the fear, uncertainty, and challenges that consumers are experiencing, we’ve created a collection of research that provides a range of approaches to consider as they strategize how […]
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Predictions 2021 Online Event

Dive deep into the dynamics that will generate obstacles and opportunities in 2021.


Marketing For A Healthy Holiday Season

Shar VanBoskirk November 24, 2020
Consumer marketing leaders have a tall order every holiday season: to drive 30% of their firm’s annual sales. This year, their task also includes making up for sales lost due to COVID-19 shutdowns and shut-ins, while limiting in-person crowds. I, along with my colleagues Jay Pattisall, Julie Ask, Jim Nail, Tina Moffett, Sucharita Mulpuru, and […]
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You Can Quantify The ROI Of SEO

Collin Colburn November 19, 2020
SEO Has Been Misunderstood For A Long Time I had a computer class in high school, and every day that we walked into the classroom, our teacher expected us to take part in a daily routine: Sit down at our computer and open Google. Search for “Notre Dame” (my high school’s name … the same […]
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