Technology Research

Your organization expects you to embrace the future of technology in order to lead strategic change. Keep pace with Forrester’s customer-centric technology research, uncovering insights from the intersection of business and IT to help you drive adaptive strategies, deliver differentiation, and move your organization forward on transformational initiatives.

Innovate And Transform With Tech

Amplify Your Role As A Strategic Leader

Develop your voice as a business leader in the organization and on the executive team.

Align The Business To Transformation

Achieve buy-in and drive action across the organization on impactful technology initiatives. Provide objective evaluations on vendors and accelerate digital efforts across your organization.

Build Adaptive Teams

Outpace competition with adaptive strategies to help staff embrace changing technology to stimulate innovation and address future customer needs.

Signature Research

Forrester is uniquely positioned to help you as a technology leader align to business goals and use technology to better win, serve, and retain customers. Clients have depended on our independent point of view on new and established technologies since 1983. Put this expertise to work for you with analyst access and signature technology-related topics such as:

  • Cloud computing
  • Automation
  • Experience design
  • Artificial intelligence
  • Low-code
  • Internet of things (IoT)
  • Marketing technologies

Key methodologies and reports include:

  • Top trends and emerging technologies: Understand how this decade will be different and how to get ahead of trends by innovating with emerging technologies.
  • Your future fit technology strategy: Become adaptive, creative, and resilient — discover how a future fit technology strategy will reset the pace and focus of your technology investments.
  • The Forrester Tech Tide™: Gain an overview of what technologies to invest in and when for maximum business impact.
  • New Tech: Learn about potentially game-changing technologies and the companies behind them.
  • Now Tech: Segment established technology players in the market and understand their capabilities.
  • The Forrester New Wave™: Identify which new tech offerings and vendors can help you disrupt and differentiate.
  • The Forrester Wave™: Evaluate potential partners to help you drive growth and support your long-term strategies.

Time With Experts: Inquiry

Forrester analysts are past practitioners and experts in their field. Each analyst brings this unique knowledge and background to help you vet ideas, validate direction, and put research into practice. Each analyst inquiry includes:

  • 30-minute discussion
  • Personalized advice
  • Actionable next steps

Looking for more time with experts?
Strategic advice programs provide customized, hands-on analyst engagement to help you apply Forrester insights to your key initiatives through quarterly strategy sessions or execute on your IT transformational strategies through a specific consulting project.

We have always been a customer-focused company, but the way we serve our customers is evolving dramatically. Forrester helps us navigate these changes by providing the thought leadership we need to align our tech initiatives to business and customer outcomes.

Senior director, enterprise planning
International retailer

Research Spotlight

The Forrester Wave™

Get support for vendor selection using a transparent and trusted methodology. See a simple visual evaluation of leading providers in specific mature market sectors based on a robust analysis of their current offerings and strategies. ​
For technology providers, understand current market drivers, what’s influencing those drivers, and your competitive position. ​

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The subscription model offers new opportunities for businesses to enhance the value of their offerings as they become more embedded in the changing context of their clients’ customer journeys. But companies need to have the right metrics in place to be able to support the shift of the underlying value equation. Processes and systems for […]
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