Frameworks & Methodologies

Decisions are rarely based on a single input. Today, leaders are asked to make decisions on information that is multifaceted, hard to interpret, and in flux. Acting often depends on creating a method or asset that brings clarity and helps to streamline decisions.

Forrester frameworks and methodologies are tested and trusted, giving you confidence, fostering alignment across the company, and providing the most direct and effective path to a good outcome.

Customer-Obsessed Operating Model

Forrester’s research shows that better customer experience correlates with higher revenue growth. Five years ago, we created the operating model for customer obsession to help businesses fundamentally pivot how they’re oriented and run. Today, we find that the framework is still representative of how businesses should overhaul their operations to place the customer at the center of six key levers: technology, structure, culture, talent, metrics, and processes. In addition, four qualities are key to employee behaviors and business practices: Customer-obsessed operations are customer-led, insights-driven, fast, and connected.

Vendor Selection

The Forrester Tech Tide™
Understand what technologies to invest in and when for maximum business impact.

New Tech
Learn about potentially game-changing technologies and the companies behind them.

Now Tech
Segment established technology players in the market and understand their capabilities.

The Forrester New Wave™
Identify which new tech offerings and vendors can help you disrupt and differentiate.

The Forrester Wave™
Evaluate potential partners to help you drive growth and support your long-term strategies.

Digital Experience Review

Evaluate digital experiences from leading firms in their respective industries to identify opportunities to better serve end customers.

Maturity Model

Assess your company’s maturity level and identify opportunities for advancement and growth.


Forrester’s Total Economic Impact™ (TEI) consulting practice develops business value justification content programs that showcase the ROI of your solution, for use at every stage of your customer’s journey.

Market Forecasts

ForecastView Forecasts give you a quantitative, data-driven line of sight to emerging technology trends that impact today’s dynamic customers and competitive landscape.

Learn more about Forrester frameworks and methodologies

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