Create Successful Demand
Identify And Engage With The Right Buyers
Fuel your strategy with customer insights that attract and accelerate buyers and buying groups through the buying journey to become won business.
Contribute To Sales Pipeline
Understand the types of buyers and accounts that are critical for revenue growth and increase marketing’s contribution to pipeline by perfectly matching sales needs.
Build High-Performing Programs
Create plans and identify key metrics to gauge progress and support business objectives to activate, validate, or accelerate demand.
As a demand and account-based marketer, you can put the expertise of Forrester SiriusDecisions research services to work. You’ll find in-depth data paired with usable frameworks, analyst access, and signature research on your top priorities, including:
- Revenue engine optimization
- Demand and ABM strategy and modeling
- Real-time buyer enablement
- Demand program design and execution
- ABM program design and execution
- Content for demand and ABM
- Demand and ABM functional design and development
Types of research available through the Demand and Account-Based Marketing Service:
- Frameworks and methodologies: Take guided strategic steps toward higher-revenue alignment within the marketing division and across the business ecosystem using best-in-class models and blueprints.
- Tools and diagnostics: Leverage interactive tools and templates to enhance your processes and accelerate decision-making.
- Research briefs: Read concise synopses of executive-level sales, marketing, and product issues.
- Core strategy reports: Review complex sales, marketing, and product issues in depth in a white-paper format.
- Buyer insights: Examine the buying data of more than 30 unique B2B personas. Gain quantitative and qualitative data on how they prefer to buy, receive information, and interact.
- Role profile: Find job descriptions, competencies, and success metrics for marketing, sales, and product roles.
- Select practice: Discover successful initiatives, solutions, and best practices from peers.
Forrester SiriusDecisions analysts are past practitioners and experts in their fields. Each analyst brings this unique knowledge and background to help you vet ideas, validate direction, and talk through decisions. Each premium analyst inquiry includes:
- 50-minute discussion
- Personalized advice
- Actionable next steps
Looking for more time with experts?
Get help to execute on your B2B transformational strategies through a consulting project.
The Scope of Demand Creation Model helped us zero in on the areas where we can best support each region and build a process to deliver that support.— Cheryl Lange
Global Planning Manager at Rockwell Automation
The SiriusDecisions Demand Unit Waterfall
Demand marketing leaders use the Demand Unit Waterfall™ as the industry standard to effectively measure demand creation and pipeline performance. The Demand Unit Waterfall defines key milestones necessary to measure, monitor, and manage demand performance across the revenue engine of product, marketing, and sales.
Let’s discuss your goals and how we can help.
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