Product Management Service

Product management leaders track the pulse of customers — both users and buyers — so they can quickly respond to customer signals with new product features, revised pricing, and continued innovation relative to competitors.

Forrester’s unique combination of in-depth research, data, proven frameworks, and expertise helps product management leaders better understand and communicate with their customers so they can consistently deliver innovative solutions that hit the mark.

Deliver Customer-Centric Solutions

Deliver Consistent Innovation

Implement a strategic, sustainable process to managing products and product innovation, allocating investments across the portfolio, and determining optimal pricing and packaging solutions.

Intuitively Understand Your Customer

Identify current and future customer needs and profitable market opportunities to lead functionality, growth, and investment decisions.

Build Up Your Team

Ensure the product management team is structured to support the business strategy and individuals have the competencies they need to drive success.

Key Priorities

As a product management leader, you can put the expertise of Forrester SiriusDecisions research services to work. You’ll find in-depth data paired with usable frameworks, analyst access, and signature research on your top priorities, including:

  • Customer needs discovery
  • Product portfolio management
  • Pricing and packaging strategy
  • Product innovation and lifecycle process
  • Agile enablement
  • Product manager upskilling
  • Product management roles, responsibilities, and structure

Available Research

Types of research available through the Product Management research service:

  • Frameworks and methodologies: Take guided strategic steps toward higher-revenue alignment within the marketing division and across the business ecosystem using best-in-class models and blueprints.
  • Tools and diagnostics: Leverage interactive tools and templates to enhance your processes and accelerate decision-making.
  • Research briefs: Read concise synopses of executive-level sales, marketing, and product issues.
  • Core strategy reports: Review complex sales, marketing, and product issues in depth in a white-paper format.
  • Buyer insights: Examine the buying data of more than 30 unique B2B personas. Gain quantitative and qualitative data on how they prefer to buy, receive information, and interact.
  • Role profile: Find job descriptions, competencies, and success metrics for marketing, sales, and product roles.
  • Select practice: Discover successful initiatives, solutions, and best practices from peers.

Premium Inquiry

Forrester SiriusDecisions analysts are past practitioners and experts in their fields. Each analyst brings this unique knowledge and background to help you vet ideas, validate direction, and talk through decisions. Each premium analyst inquiry includes:

  • 50-minute discussion
  • Personalized advice
  • Actionable next steps

Looking for more time with experts?
Get help to execute on your B2B transformational strategies through a consulting project.

Working with SiriusDecisions’ best-in-class processes helped us gain the necessary confidence to develop and manage our SaaS pricing and packaging.

Chief revenue officer
technology manufacturer

Research Spotlight

Product Marketing and Management Model​

The Product Marketing and Management (PMM) Model is a customer-centric and collaborative product commercialization and lifecycle process. Each of the seven stages documents specific activities and deliverables needed from Marketing, Sales, Product, and Customer Success. Teams follow this model to take an idea from concept to commercialization and manage a product’s ongoing success. ​

Featured Insights


Four Secrets Of Successful Upskilling (That You’re Probably Not Doing)

Jeff Lash November 20, 2020
Quick fixes aren't enough to build employee competencies. Real, lasting skill development is an ongoing process.
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The SiriusDecisions Product Marketing And Management Model

Discover our best-in-class framework for driving B2B innovation and go-to-market strategy and execution.


Four Tips For Better Product Portfolio Management

Sam Somashekar November 19, 2020
Product portfolio management is a major responsibility for product management leaders, but it’s often approached in a disjointed, ad hoc manner that can cause confusion for teams, customers, and buyers.
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Finding The SaaS Goldilocks Zone: Value-Based Pricing That’s Just Right

Ellen Lind October 7, 2020
B2B organizations are increasingly striving to develop a value-based approach to pricing software-as-a-service and subscription offerings, assuming all customers are looking for the same value because they share a requirement for the same type of offering. But every customer has a different idea of what price is “just right.”
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Let’s discuss your goals and how we can help.

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