Seven Steps To An Effective Annual Marketing Plan

A successful B2B marketing plan starts with a solid course of action. It includes targeted steps and processes designed to unite marketing and business around shared goals, objectives, actions, and outcomes.

One small error in your marketing plan can wreak havoc on your end-of-year outcomes — and impact your revenue goals.

Download this e-book to explore Forrester’s seven-step guide to developing an effective marketing plan and learn:

The most overlooked planning step you’re missing.
The secret to defining your strategic direction.
Two exercises for narrowing your focus.

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