Use these six steps to maximize the impact of your marketing spend

End misalignments between your marketing planning and budget processes.

As you finalize your marketing plan, a new challenge arises: How to distribute precious budget in the way most likely to support and advance your key objectives and demonstrate value. But don’t worry, Forrester has a model for that!

This overview of our Strategic Budget Allocation Process describes:

• A six-step process that will help you confidently distribute your marketing dollars.
• How each steps leads logically to the next.
• Who should be involved at each step of the process.