How to avoid early disconnects that can doom your marketing strategy

Follow these simple steps in your marketing strategy process and avoid common pitfalls.

In this brief video, VP and Senior Research Director Jennifer Ross offers you good advice on how to maximize the success of your marketing strategy process. You’ll learn:

• When and why to involve sales and product peers in your strategy development.
• Why it’s critical to agree on where and how you’ll generate revenue.
• How to use the strategy process to inform key resource decisions.