Need a better approach to marketing strategy? Start here

Use the Marketing Strategy Compass. Be confident your marketing actually matters to your business.

Many CMOs we talk to say the marketing strategy process is painful and only somewhat useful. Some admit that they aren’t sure they have a real process. Others struggle with the critical differences between a marketing strategy and an annual plan.

If your marketing strategy process delivers more frustration than clarity or action, turn to the Forrester Marketing Strategy Compass. Watch this video and see how using the Marketing Strategy Compass will help you:

• Align with sales and product functions around a corporate strategy you all share.
• Build a 3–5-year marketing strategy that accounts for what’s happening in your markets and in your company.
• Empower functional marketing leaders to strategize and plan with more confidence.