Our analysts explain how the Marketing Strategy Compass will help you, based on what their clients say
In this video, Principal Analysts Susan Macke and Adele Sweetwood offer a holistic view of the Marketing Strategy Compass. Drawing on their experience with all types of organizations, they answer three of the most common and important questions about using this approach. You’ll discover:
- Who you need to involve at each level of the Compass, and their roles.
- The three most valuable outcomes of the process, and why they matter so much.
- How to differentiate between strategy and planning, and how they intersect.