Can You Confidently Build A 3-Year Marketing Strategy? Yes, You Can

See how the Marketing Strategy Compass enables you to confidently develop effective, long-term marketing strategies.

The right foundation for a marketing strategy you and your team can believe in is marketing, sales, and product alignment around a shared business destination. Watch this video and see how to use that alignment to create a clear, integrated, actionable 3–5-year marketing strategy. You’ll learn:

• Why it’s critical to include product and sales leaders when building your strategy.
• The differences between external and internal orientation, and how to ensure both.
• How orientation leads naturally to an annual plan that drives business results.