Three simple steps to boost your pipeline quality and conversions

Improve sales productivity by getting better conversions from your existing pipeline.

Listen to VP and Group Research Director Phil Harrell explain the three steps you can take — starting today, with no added expense — to increase the quality of your pipeline and your conversion rate. In this video, he explains how to:

• Use the “ideal buyer profile” to focus on the prospects more likely to convert.
• Engage with marketing to accelerate the journey of those more-likely prospects.
• Enable reps with the tools to recognize and engage more effectively with ideal buyers.