Retail Trends

Current market volatility has hit retailers hard. Many are struggling to re-orient operations to meet customer expectations. Read our advice.

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Insights

Blog

How Beauty Brands Can Bolster Their Website To Boost Their DTC Business

Nicole Murgia 13 hours ago
We reviewed 26 beauty brand websites to compare their direct-to-consumer strength and glean best practices for long-term success.
Blog

What We Learned In The Forrester Wave™: The Merchant Payment Partner Market Has No Leaders

Lily Varon 3 days ago
What three questions should you ask when evaluating the merchant payments provider market? Find out in this blog previewing the findings from the new The Forrester Wave™: Merchant Payment Providers, Q1 2024.

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Each week, the CX Cast brings you the latest news and cutting-edge tactics making waves in customer experience.

Blog

Payment Methods Don’t Matter — Payment Experiences Do

Lily Varon 7 days ago
Retailers and consumer-facing brands have been so busy chasing the next hot payment method that they’ve missed what customers really want when they make payments. Learn how to start incorporating experiences into your payments strategy.
Blog

The Three Biggest GenAI Impacts In B2C Commerce Solutions

Emily Pfeiffer March 6, 2024
Read part one of our blog series covering generative AI’s impact on commerce tech from Forrester Principal Analyst Emily Pfeiffer and Senior Researcher Nicole Murgia.
Blog

Digital Payments Have Surpassed Traditional Payments In The US

Nicole Murgia February 29, 2024
Read this Forrester blog for data insights on what digital payment methods consumers are using instead of credit cards and cash.
Blog

What AI And Automation Technologies Make The Most Sense In Retail Today?

Sucharita Kodali February 26, 2024
We just released an evaluation of more than a dozen AI and automation solutions and mapped them according to maturity and utility.
Blog

What’s Hot (And What’s Not): The Top Retail Commerce Initiatives For 2024

Brendan Witcher February 23, 2024
We share some of the top retail commerce initiatives that retail business pros will invest in for 2024.
Blog

All Brands Need A DTC Digital Strategy, But Not Necessarily Direct Digital Sales

Michelle Beeson January 3, 2024
Should all brands sell directly to consumers online? How should brands work with online marketplaces? What does direct to consumer (DTC) mean for existing retail partner and distributor relationships? Consumer-facing brands still have a lot of questions about their DTC digital engagement and commerce capabilities. But the opportunities are not “one size fits all.” To […]
Blog

Christmas Came Early! Our First Consumer Insights Of The Holiday Season

Nicole Murgia December 21, 2023
Learn our key takeaways from Bizrate Insights’ aggregated 2023 holiday surveys.
Blog

US Top 10 Retailers: Total And E-Commerce Sales In 2022

Jitender Miglani December 20, 2023
Take a look at the top 10 US retailers in 2022 based on total retail sales and e-commerce sales.
Blog

Europe-5 Retail Sales Trends And Outlook

Jitender Miglani December 5, 2023
We recap a few European retail sales trends over the last few years and in 2023.
Blog

A Recap Of 115 Retail Website Promotions On Black Friday And Cyber Monday 2023

Nicole Murgia December 1, 2023
Forrester’s retail research team highlights data insights from retailers’ online Black Friday and Cyber Monday 2023 participation.
Blog

Retailers: Leverage Store Associate Tools And Engage Your In-Store Teams For Customer Satisfaction

Lauren Cevallos December 1, 2023
A new Forrester report, The Store Associate Tools Landscape, Q4 2023, has published, and this blog breaks down how retailers can leverage these tools for their associates.
Blog

Email Marketers: Empathize With Customers To Stay Off Their Naughty Lists

Shar VanBoskirk November 28, 2023
Use our tips to help your email programs perform better and strengthen long-term customer loyalty this holiday season.
Blog

Three Last-Minute Tips To Make Retail Customer Service Merry And Bright

Christina McAllister November 27, 2023
During the holiday retail crunch and last-minute scramble, read Forrester’s tips to ensure a merry customer service retail season.
Blog

‘Tis The Season To Master Retail Media

Nikhil Lai November 22, 2023
Retail media’s challenges signal growing pains unlike those of other channels. Read more on Forrester’s insights for this holiday season.
Blog

Holiday Magic Begins With Empowered Store Associates

Lauren Cevallos November 21, 2023
As retailers enter their busiest period, leveraging store associate tools is a must. Read Forrester’s insights on how to maximize their potential this season.
Blog

Apple Sales And Profits Analysis For FY 2023 — Top 10 Insights

Jitender Miglani November 21, 2023
Read this blog for analysis and the top 10 key takeaways from Apple’s FY 2023 sales and profits reporting.
Blog

Stay Off Santa’s Naughty List: Four Ways To Responsibly Design Experiences This Holiday Season

Gina Bhawalkar November 20, 2023
Practice inclusive design this holiday season to unlock long-term benefits. Here are four ways to implement responsible design.
Blog

Five Things Consumers Told Us About Their 2023 Holiday Shopping Plans

Nicole Murgia November 7, 2023
Read more on how US consumers plan to shop this winter holiday season.
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